Since August 2018, YardGames has partnered with EmberTribe with the specific goal of growing their direct-to-consumer (D2C) business. Because they sell outdoor and indoor games like kubb, cornhole and giant yard pong, YardGames experienced a significant amount of seasonality.
Since they typically see dips in their revenue during the fall and winter months, the EmberTribe team knew we had to focus on maximizing efforts within the budget YardGames had to work with.
YardGames had strong results and huge jumps in revenue. This was the result of our ads that focused on embracing fall at a higher ad spend compared to the previous year.
In August 2020, YardGames had a 34 percent increase in its store revenue over figures for 2019. By September, store revenue that YardGames saw was even more impressive. Compared to the previous year, they had an increase of 119 percent.
By staying authentic to their brand, YardGames was able to help consumers lean into the changes the weather—and the year—brought to their lives. The success of our campaign just serves as a reminder that we can all use more fun and laughter in our lives.
