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Cluster Magic

+42% Growth in New Users for a SaaS Brand

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Company Background

Shopper Approved offers a range of eCommerce growth tools designed to build trust from search to checkout, improving trust, traffic, and conversions.

Their Traffic & Conversion Suite integrates ratings, reviews, Q&A, and website security to enhance the eCommerce conversion path.

Additionally, as a Google and Bing Review Partner for Seller and Product Reviews, they highlight their unique position to boost visibility and credibility online, promising significant increases in clicks and sales through their services.

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Our Achievements


in new users to the site


in engaged sessions to the site


increase in total sessions

How we did it?


The ClusterMagic Strategy

Our content cluster SEO strategy, centered around the creation of comprehensive "pillar" articles that broadly cover key topics, supplemented by detailed "cluster" pieces the dive deeper into related subtopics. This approach, created a unified content web that enhanced both user navigation and SEO rankings

Pillar Content (3)

How to make SEO magic?

There are two important considerations for creating high-value cluster content: Volume, Velocity & Keyword Difficulty.

Publishing Velocity

Current research demonstrates brands can drive more traffic by publishing frequently & rapidly.

Publishing Volume

Creating an overwhelming signal to Google by building topical authority via clusters.

Keyword Difficulty

We targeted keywords with low difficulty levels and high volume to optimize Shapeez's visibility in search engine results.

ClusterMagic Timeline

Analysis of brand, audience, ICP, and trends in the industry.
Keyword Research
AI-Assisted Content Draft
Edits by an assembly line of editors who provide human touch
Insertion of internal-external links and engaging visuals
Publishing Stage

Publishing Timeline

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Organic Traffic

Screenshot 2024-04-04 at 11.56.00 AM

Comparing to previous period:

  • - Organic users increased 41.25%

  • - New users increased 42.85%

  • - Engaged sessions increased 34%

Keyword Rankings


Screenshot 2024-04-04 at 12.13.11 PM

Looking at the blog, we see an increase in organic rankings within the top 50. However, there is volatility due to Google updates. Even after we stopped publishing, the keywords remain strong.

August 2023

(at the start of publishing)


ranked keywords

December 2023

(after publishing)


ranked keywords


Screenshot 2024-04-04 at 12.18.59 PM

A single article is starting to rank far beyond the initial primary keyword that was identified. 

 Google currently ranks this article for 17 different keywords alone, despite the primary keywords ("online reputation" and "management cost") only has a search volume of 70.



Ranking Report

Shopper's Approved articles appear on specific pages in Google’s Search Results for various keywords: 

  • Page 1: 28
  • Page 2: 37
  • Page 3-4: 208
  • Page 5+: 338
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Example of article appearing on Page 1 of Google’s Search Results

Our Results

ClusterMagic significantly improved Shopper Approved's user base, total sessions and engaged sessions. This led to more clicks, impressions, and better search rankings. As a result, Shopper Approved's online presence strengthened, achieving clear business outcomes. 


in new users to the site


in engaged sessions to the site


in total sessions

Multiply your traffic with

Cluster Magic

let's do this

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With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

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"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

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"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis


Frequently Asked Questions

How do you begin the Keyword Research process?

We’ll work with our researchers to narrow down a list of the potential keywords we plan to create content for. That will be shared with your team for review. When we consider the thousands of opportunities, we’re going to start with the ones with the highest potential for traffic.

What is a typical format for Cluster Magic articles? Do they include images?

We will add 1-2 stock images as appropriate. Internal links are something we’ll account for in the brief, but you can always add additional ones later if you see fit.

Are all of these articles for our Blog page? Should we create sub-cats withinour blog page?

Yes, it will be primarily for the blog page. However, having subcategories would be a great way to organize the different topics of content you’ll have for your users. It also provides a good user experience if users seek to explore other content on similar topics.

Will we have a dedicated person to guide us through the process?

Yes, you will have an Account Manager (AM) to guide you through the process while also working with an SEO Strategist and a team of researchers, writers, and editors. 

What's the average of words per article provided?

Your brand will receive 100 articles with an average of 1,200 words per article (120,000 words total est.)

How is this different than tools like Jasper?

ClusterMagic is a service, not a tool.

We use several tools (some of which we built ourselves) to deliver on our promise of 100 content pieces in 12 weeks.

If someone wants to use AI tools to create content, they absolutely can. But they’ll be missing the following (why we don’t heavily lean on AI alone):

- What should we write about?
- Is the content we’re writing optimized to rank?
- Are we choosing keywords that we even have a chance to rank for?
- Do we know and understand the search intent behind those keywords (i.e., what a person searching actually wants to see?)

Then there’s the whole issue of writing the content.

Jasper and other similar tools don’t write for you they write with you. Anyone who is starting to write with AI assistants has a strong learning curve ahead... So publishing 100 posts in 12 weeks? Good luck doing that and benefiting from the publishing velocity that you’ll get from ClusterMagic.

And even if you can publish half of that amount... What’s the point if the output isn’t going to drive traffic and buyers due to the lack of strategy?

The strategy around keyword selection may even be the most important piece of the Cluster Magic service. 

Who is ClusterMagic best suited for?

For brands of all industries with many information seekers and a broad range of topics. We're a great fit for brands that understand the value of reaching buyers in the early buying stages to increase their conversion rates and acquisition costs. 

We're not the right fit for brands that require highly technical subject matter experts.

How does the content approval process work?

Check out this video explaining how to download, approve, and publish the link of your ClusterMagic articles on our platform. 


Does Google penalize for content that is written with Al?

No, Google doesn't penalize Al-written content. Click here for full Google Search's guidance about AI-generated content

However, we only use Al as a jumping point. Our process relies heavily on the keyword research conducted by our SEO experts and the refinement done by our team of editors. That is how we are able to deliver articles with velocity and volume that also successfully bring in organic traffic. 

Grow Faster & Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands— and let you in on everything they learn. No secrets, no bull. Just making sparks fly together.

Focused on Revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

We move FAST!

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!