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Cluster Magic

Unlocking SEO Success for Shapeez

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Company Background

Shapeez is a company that seeks to bring innovation together with comfort to redefine women's bra experience.

They have revolutionized the way people think about lingerie, starting with the simple mantra: "It's not your back, it's your bra!".

Founded with the mission to eliminate the discomfort of bra fat bulges, they have created a line of back-smoothing bras designed to keep you looking and feeling your best all day long. Their founder's vision was simple: to create bras that offered functionality and fashion, so women could embrace their curves with confidence.


Our Achievements


Increase in organic traffic since bulk of articles published


of revenue comes from assisted conversions via organic traffic


Keywords ranking in Top 3 position

How we did it?


The ClusterMagic Strategy

Our content cluster SEO strategy, centered around the creation of comprehensive "pillar" articles that broadly cover key topics, supplemented by detailed "cluster" pieces the dive deeper into related subtopics. This approach, created a unified content web that enhanced both user navigation and SEO rankings


How to make SEO magic?

There are two important considerations for creating high-value cluster content: Volume, Velocity & Keyword Difficulty.

Publishing Velocity

Current research demonstrates brands can drive more traffic by publishing frequently & rapidly.

Publishing Volume

Creating an overwhelming signal to Google by building topical authority via clusters.

Keyword Difficulty

We targeted keywords with low difficulty levels and high volume to optimize Shapeez's visibility in search engine results.

ClusterMagic Timeline

Analysis of brand, audience, ICP, and trends in the industry.
Keyword Research
AI-Assisted Content Draft
Edits by an assembly line of editors who provide human touch
Insertion of internal-external links and engaging visuals
Publishing Stage

Publishing Timeline


Organic Traffic

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Google’s organic traffic has increased 300% in the last year (172 per day vs 702 per day)

Keyword Rankings


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Looking at just the blog, we see a significant jump in organic keyword rankings starting in April as a result of ClusterMagic content. Rankings continue to accumulate into this month.

October 2022

(before publishing)


ranked keywords

April 2023

(after publishing)


ranked keywords

September 2023


ranked keywords


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Looking at the website as a whole, we see a 325% growth in Top 3 search result placements. Additionally, this brand has seen a 805% increase in Non-Branded Traffic since they published the ClusterMagic content.

October 2022 (before publishing)

171 Top 3

2,287 ranked keywords

April 2023

279 Top 3

6,247 ranked keywords

March 2024

727 Top 3

14,581 ranked keywords


Screenshot 2024-03-28 at 1.10.37 PM
10 Best Undergarments to Wear Under a Tight-Fitting Dress

This article is ranking for 1,000+ keywords and has driven 11,698 clicks in the last twelve months as of March 2024.

It was published in February 2023 and started receiving significant impressions and clicks in April.


Screenshot 2024-03-28 at 1.12.42 PM
The Best Bra That Lifts And Separates

This article is ranking for 1,000+ keywords and has driven 8,220 clicks in the last twelve months as of March 2024.

It was published in February 2023 and has rocketed in clicks and impressions since.

Assisted Conversion Value

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Organic Search Revenue


of revenue is attributed to organic search via assisted conversions.

“Assisted” means the user “touched” the website through an organic traffic source somewhere in the customer’s path to purchase - i.e. coming in through a blog post for an informational query and later returning to buy product (e.g. through a retargeting ad).


Screenshot 2024-03-28 at 1.19.56 PM

This graph is looking at the Blog over the past 6 months (Sept 2023 - March 2024) compared to the previous 6 months (March 23 - Sept 23).


Increase in clicks

(how many times a user clicked on the site)


Increase in impression share

(how many times a user clicked on the site)

Ranking Impact

Screenshot 2024-03-28 at 1.22.22 PM

Over the past six months (September 2023 - March 2024), there has been a noticeable improvement in search rankings, with the site moving up by 2 positions (+12 in the past year).

This achievement is significant, especially since it's accompanied by a 77% increase in impressions, indicating effective SEO performance despite the complexities of average ranking metrics.

Ranking Report

Looking at all blog content, Shapeez’s articles are positioned on the following pages of Google’s Search Results based on keywords:

  • Page 1: 1,908
  • Page 2: 1,481
  • Page 3-4: 3,010
  • Page 5+: 4,285

Example of article appearing on Page 1, Position 1 of Google’s search results

Our Results

ClusterMagic significantly enhanced Shapeez's web traffic and revenue. Our strategy and implementation improved organic traffic, keyword rankings, and non-branded traffic, resulting in higher clicks, impressions, and better search rankings, thereby strengthening Shapeez's online impact and achieving tangible business outcomes.


Increase in organic traffic since bulk of articles published


of revenue from assisted conversions via organic traffic


Keywords ranking in Top 3 position

Multiply your traffic with

Cluster Magic

let's do this

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With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

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Founder of Xylem Woodworks

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"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

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Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis


Frequently Asked Questions

How do you begin the Keyword Research process?

We’ll work with our researchers to narrow down a list of the potential keywords we plan to create content for. That will be shared with your team for review. When we consider the thousands of opportunities, we’re going to start with the ones with the highest potential for traffic.

What is a typical format for Cluster Magic articles? Do they include images?

We will add 1-2 stock images as appropriate. Internal links are something we’ll account for in the brief, but you can always add additional ones later if you see fit.

Are all of these articles for our Blog page? Should we create sub-cats withinour blog page?

Yes, it will be primarily for the blog page. However, having subcategories would be a great way to organize the different topics of content you’ll have for your users. It also provides a good user experience if users seek to explore other content on similar topics.

Will we have a dedicated person to guide us through the process?

Yes, you will have an Account Manager (AM) to guide you through the process while also working with an SEO Strategist and a team of researchers, writers, and editors. 

What's the average of words per article provided?

Your brand will receive 100 articles with an average of 1,200 words per article (120,000 words total est.)

How is this different than tools like Jasper?

ClusterMagic is a service, not a tool.

We use several tools (some of which we built ourselves) to deliver on our promise of 100 content pieces in 12 weeks.

If someone wants to use AI tools to create content, they absolutely can. But they’ll be missing the following (why we don’t heavily lean on AI alone):

- What should we write about?
- Is the content we’re writing optimized to rank?
- Are we choosing keywords that we even have a chance to rank for?
- Do we know and understand the search intent behind those keywords (i.e., what a person searching actually wants to see?)

Then there’s the whole issue of writing the content.

Jasper and other similar tools don’t write for you they write with you. Anyone who is starting to write with AI assistants has a strong learning curve ahead... So publishing 100 posts in 12 weeks? Good luck doing that and benefiting from the publishing velocity that you’ll get from ClusterMagic.

And even if you can publish half of that amount... What’s the point if the output isn’t going to drive traffic and buyers due to the lack of strategy?

The strategy around keyword selection may even be the most important piece of the Cluster Magic service. 

Who is ClusterMagic best suited for?

For brands of all industries with many information seekers and a broad range of topics. We're a great fit for brands that understand the value of reaching buyers in the early buying stages to increase their conversion rates and acquisition costs. 

We're not the right fit for brands that require highly technical subject matter experts.

How does the content approval process work?

Check out this video explaining how to download, approve, and publish the link of your ClusterMagic articles on our platform. 


Does Google penalize for content that is written with Al?

No, Google doesn't penalize Al-written content. Click here for full Google Search's guidance about AI-generated content

However, we only use Al as a jumping point. Our process relies heavily on the keyword research conducted by our SEO experts and the refinement done by our team of editors. That is how we are able to deliver articles with velocity and volume that also successfully bring in organic traffic. 

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