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Cracking CBD Growth: SEO Secrets to Navigate Ad Bans

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Company Background

Bailey's CBD is a family-run business focusing on providing high-quality, veterinarian-crafted CBD products for pets, including dogs, cats, and horses. Their offerings span CBD oils, chews, and topicals, all made in the USA with lab-tested, GMO-free, human-grade ingredients. 

Due to the stringent CBD industry policies, the company couldn't pursue a paid media strategy on major platforms like TikTok, Meta, and Instagram.

That's when EmberTribe introduced them the solution: a cluster content strategy, a way to magnify traffic and sales organically.

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Our Achievements


increase in organic traffic since bulk of articles published


of revenue comes from assisted conversions via organic traffic


keywords ranking in Top 3 position

What does the founder of Bailey's CBD say about ClusterMagic?


How we did it?


The ClusterMagic Strategy

Our content cluster SEO strategy, centered around the creation of comprehensive "pillar" articles that broadly cover key topics, supplemented by detailed "cluster" pieces the dive deeper into related subtopics. This approach created a unified content web that enhanced both user navigation and SEO rankings

Pillar Content

How to make SEO magic?

There are two important considerations for creating high-value cluster content: Volume, Velocity & Keyword Difficulty.

Publishing Velocity

Current research demonstrates brands can drive more traffic by publishing frequently & rapidly.

Publishing Volume

Creating an overwhelming signal to Google by building topical authority via clusters.

Keyword Difficulty

We targeted keywords with low difficulty levels and high volume to optimize Shapeez's visibility in search engine results.

ClusterMagic Timeline

Analysis of brand, audience, ICP, and trends in the industry.
Keyword Research
AI-Assisted Content Draft
Edits by an assembly line of editors who provide human touch
Insertion of internal-external links and engaging visuals
Publishing Stage

Publishing Timeline

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Organic Traffic

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Since December 23' to March 24', Google’s organic traffic increased 75%.


Keyword Rankings


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Examining the blog, we observed a surge in organic keyword rankings both during and in the months following the publication of ClusterMagic.

April 2023

(before publishing)


ranked keywords

March 2024

(after publishing)


ranked keywords


Screenshot 2024-04-04 at 9.27.52 AM

Looking at the website as a whole, we saw a a growth in Top 3 placements as well as increased ranked keywords.

October 2022 (before publishing)

80 Top 3

3,287 ranked keywords

March 2024 (after publishing)

389 Top 3

8,379 ranked keywords


Screenshot 2024-04-04 at 9.43.28 AM

This article is ranking for +245 keywords and has driven 584 clicks in the last three months as of March 2024.

"Those numbers definitely speak for themselves. I’ve also noticed that our domain authority has increased 10+ points since working together"

- Aaron, Co-Founder of Bailey's CBD


Screenshot 2024-04-04 at 10.02.49 AM

This article is ranking for +247 keywords and has driven 90 clicks in the last three months as of March 2024.

"I look at Semrush and Ahrefs daily. I’m loving the momentum and the spike in organic traffic."

- Aaron, Co-Founder of Bailey's CBD


Assisted Conversion Value

Screenshot 2024-04-04 at 10.04.22 AM

Organic Search Revenue


of revenue is attributed to organic search via assisted conversions, from December 23' to March 24'.

“Assisted” means the user “touched” the website through an organic traffic source somewhere in the customer’s path to purchase - i.e. coming in through a blog post for an informational query and later returning to buy product (e.g. through a retargeting ad).


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This graph is looking at the Blog over the past 3 months (Dec 23' - March 24') compared to the previous 6 months.


in clicks


in impression share

Ranking Impact

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Over the past three months (Dec 23' - March 24'), there has been a noticeable improvement in search rankings, with the site moving up by 1.5 positions. 


"There’s no doubt that the 100 articles have had an impact in SEO and increasing revenue almost 95% in 6 months, especially seeing the clicks to them and featured snippets in Ahrefs and Semrush".

- Aaron, Co-Founder of Bailey's CBD 


Ranking Report

Looking at all blog content, Bailey's CBD articles are positioned on the following pages of Google’s Search Results based on keywords:

  • Page 1: 546
  • Page 2: 805
  • Page 3-4: 1,750
  • Page 5+: 2,484
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Example of article appearing on Page 1, Position 2 of Google’s Search Results

Our Results

ClusterMagic had a significant impact on Bailey's CBD website by increasing both its web traffic and revenue. Our strategy and implementation improved organic traffic, keyword rankings, and non-branded traffic, resulting in higher clicks, impressions, and better search rankings, thereby strengthening Bailey's CBD online impact and achieving tangible business outcomes.


Increase in organic traffic since bulk of articles published


of revenue from assisted conversions via organic traffic


Keywords ranking in Top 3 position

Multiply your traffic with

Cluster Magic

let's do this

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With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

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"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"

Seth Bunch

Founder of Xylem Woodworks

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"I tried one company before you guys but you guys are better. And you're all good looking too."

Lisa Vigliorolo

Founder of Fusion Belts

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Duncan Street

Co-founder, Qeepsake

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

Cody Barbo

Cofounder, Trust & Will

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

Joey Hettler

Media and Marketing Coordinator at Altis


Frequently Asked Questions

How do you begin the Keyword Research process?

We’ll work with our researchers to narrow down a list of the potential keywords we plan to create content for. That will be shared with your team for review. When we consider the thousands of opportunities, we’re going to start with the ones with the highest potential for traffic.

What is a typical format for Cluster Magic articles? Do they include images?

We will add 1-2 stock images as appropriate. Internal links are something we’ll account for in the brief, but you can always add additional ones later if you see fit.

Are all of these articles for our Blog page? Should we create sub-cats withinour blog page?

Yes, it will be primarily for the blog page. However, having subcategories would be a great way to organize the different topics of content you’ll have for your users. It also provides a good user experience if users seek to explore other content on similar topics.

Will we have a dedicated person to guide us through the process?

Yes, you will have an Account Manager (AM) to guide you through the process while also working with an SEO Strategist and a team of researchers, writers, and editors. 

What's the average of words per article provided?

Your brand will receive 100 articles with an average of 1,200 words per article (120,000 words total est.)

How is this different than tools like Jasper?

ClusterMagic is a service, not a tool.

We use several tools (some of which we built ourselves) to deliver on our promise of 100 content pieces in 12 weeks.

If someone wants to use AI tools to create content, they absolutely can. But they’ll be missing the following (why we don’t heavily lean on AI alone):

- What should we write about?
- Is the content we’re writing optimized to rank?
- Are we choosing keywords that we even have a chance to rank for?
- Do we know and understand the search intent behind those keywords (i.e., what a person searching actually wants to see?)

Then there’s the whole issue of writing the content.

Jasper and other similar tools don’t write for you they write with you. Anyone who is starting to write with AI assistants has a strong learning curve ahead... So publishing 100 posts in 12 weeks? Good luck doing that and benefiting from the publishing velocity that you’ll get from ClusterMagic.

And even if you can publish half of that amount... What’s the point if the output isn’t going to drive traffic and buyers due to the lack of strategy?

The strategy around keyword selection may even be the most important piece of the Cluster Magic service. 

Who is ClusterMagic best suited for?

For brands of all industries with many information seekers and a broad range of topics. We're a great fit for brands that understand the value of reaching buyers in the early buying stages to increase their conversion rates and acquisition costs. 

We're not the right fit for brands that require highly technical subject matter experts.

How does the content approval process work?

Check out this video explaining how to download, approve, and publish the link of your ClusterMagic articles on our platform. 


Does Google penalize for content that is written with Al?

No, Google doesn't penalize Al-written content. Click here for full Google Search's guidance about AI-generated content

However, we only use Al as a jumping point. Our process relies heavily on the keyword research conducted by our SEO experts and the refinement done by our team of editors. That is how we are able to deliver articles with velocity and volume that also successfully bring in organic traffic. 

Grow Faster & Smarter with EmberTribe

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands— and let you in on everything they learn. No secrets, no bull. Just making sparks fly together.

Focused on Revenue

Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.

We move FAST!

The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.

Trusted by the best

We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.

Okay, let's do this!