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Cluster Magic

Unleash Traffic Growth by 245%: The Formula Behind ClusterMagic's Success

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Company Background

YourCotton is a US eCommerce wool factory with a wide range of fleece products.

It was founded in 2007 by two friends and has since evolved into a leading source for fleece.

About 7 years ago, the venture into cotton quilting fabrics began, gradually building a reputation. The dream to launch a business focused on cotton fabrics came to fruition with YourCotton, embodying the founding principles of YourFleece.

Their venture is more than a business; it's a gathering of like-minded individuals dedicated to adding value, quality, and a strong commitment to customers. 

YourCotton Case Study SEO ClusterMagic

Our Achievements


Increase in organic traffic since bulk of articles published


Increase in Ranked Keywords YoY


of Revenue came from Assisted Conversions

How we did it?


The ClusterMagic Strategy

Our content cluster SEO strategy, centered around the creation of comprehensive "pillar" articles that broadly cover key topics, supplemented by detailed "cluster" pieces the dive deeper into related subtopics. This approach, created a unified content web that enhanced both user navigation and SEO rankings

CM 3 Content Pillars Graph Version

How to make SEO magic?

There are two important considerations for creating high-value cluster content: Volume, Velocity & Keyword Difficulty.

Publishing Velocity

Current research demonstrates brands can drive more traffic by publishing frequently & rapidly.

Publishing Volume

Creating an overwhelming signal to Google by building topical authority via clusters.

Keyword Difficulty

We targeted keywords with low difficulty levels and high volume to optimize Shapeez's visibility in search engine results.

ClusterMagic Timeline

Analysis of brand, audience, ICP, and trends in the industry.
Keyword Research
AI-Assisted Content Draft
Edits by an assembly line of editors who provide human touch
Insertion of internal-external links and engaging visuals
Publishing Stage

Publishing Timeline

CM Case Studies Elements-Apr-11-2024-01-21-54-1417-PM

Organic Traffic

Screenshot 2024-03-28 at 12.42.28 PM

Organic search traffic increased 244.78%  with a significant increase in new users of 267.84% compared to the previous period.

Keyword Rankings


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We saw a drop in ranked keywords at the beginning of 2023. However, after posting the remaining articles in October 2023, we've seen significant growth.

February 2023


ranked keywords

February 2024


ranked keywords


Screenshot 2024-03-28 at 12.50.18 PM

In the website, we are seeing significant traction at the start of 2024. January had 24 total ranked keywords and February has 58 ranked keywords. We expect to see this growth pace over the coming months.


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In this example, Google ranks a single article for 26 different keywords. Despite that the primary keywords, "what is cotton grain," have a low search volume of 110.

Assisted Conversion Value

Screenshot 2024-03-28 at 12.58.31 PM

of revenue is attributed to organic search via assisted conversions.

“Assisted” means the user “touched” the website through an organic traffic source somewhere in the customer’s path to purchase - i.e. coming in through a blog post for an informational query and later returning to buy product (e.g. through a retargeting ad).

Our Results

ClusterMagic significantly enhanced YourCotton's web traffic and revenue. Our strategy and implementation improved organic traffic, keyword rankings, and non-branded traffic, resulting in higher clicks, impressions, and better search rankings, thereby strengthening YourCotton's online impact and achieving tangible business outcomes.


Increase in Organic Traffic 


Increase in Ranked Keywords YoY


of Revenue came from Assisted Conversions

Multiply your traffic with

Cluster Magic

let's do this

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With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

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Founder of Xylem Woodworks

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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."

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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."

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Media and Marketing Coordinator at Altis


Frequently Asked Questions

How do you begin the Keyword Research process?

We’ll work with our researchers to narrow down a list of the potential keywords we plan to create content for. That will be shared with your team for review. When we consider the thousands of opportunities, we’re going to start with the ones with the highest potential for traffic.

What is a typical format for Cluster Magic articles? Do they include images?

We will add 1-2 stock images as appropriate. Internal links are something we’ll account for in the brief, but you can always add additional ones later if you see fit.

Are all of these articles for our Blog page? Should we create sub-cats withinour blog page?

Yes, it will be primarily for the blog page. However, having subcategories would be a great way to organize the different topics of content you’ll have for your users. It also provides a good user experience if users seek to explore other content on similar topics.

Will we have a dedicated person to guide us through the process?

Yes, you will have an Account Manager (AM) to guide you through the process while also working with an SEO Strategist and a team of researchers, writers, and editors. 

What's the average of words per article provided?

Your brand will receive 100 articles with an average of 1,200 words per article (120,000 words total est.)

How is this different than tools like Jasper?

ClusterMagic is a service, not a tool.

We use several tools (some of which we built ourselves) to deliver on our promise of 100 content pieces in 12 weeks.

If someone wants to use AI tools to create content, they absolutely can. But they’ll be missing the following (why we don’t heavily lean on AI alone):

- What should we write about?
- Is the content we’re writing optimized to rank?
- Are we choosing keywords that we even have a chance to rank for?
- Do we know and understand the search intent behind those keywords (i.e., what a person searching actually wants to see?)

Then there’s the whole issue of writing the content.

Jasper and other similar tools don’t write for you they write with you. Anyone who is starting to write with AI assistants has a strong learning curve ahead... So publishing 100 posts in 12 weeks? Good luck doing that and benefiting from the publishing velocity that you’ll get from ClusterMagic.

And even if you can publish half of that amount... What’s the point if the output isn’t going to drive traffic and buyers due to the lack of strategy?

The strategy around keyword selection may even be the most important piece of the Cluster Magic service. 

Who is ClusterMagic best suited for?

For brands of all industries with many information seekers and a broad range of topics. We're a great fit for brands that understand the value of reaching buyers in the early buying stages to increase their conversion rates and acquisition costs. 

We're not the right fit for brands that require highly technical subject matter experts.

How does the content approval process work?

Check out this video explaining how to download, approve, and publish the link of your ClusterMagic articles on our platform. 


Does Google penalize for content that is written with Al?

No, Google doesn't penalize Al-written content. Click here for full Google Search's guidance about AI-generated content

However, we only use Al as a jumping point. Our process relies heavily on the keyword research conducted by our SEO experts and the refinement done by our team of editors. That is how we are able to deliver articles with velocity and volume that also successfully bring in organic traffic. 

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