Chemist Confessions started with the restlessness and friendship of Gloria and Victoria. Professional chemists, they were cubicle neighbors at a large beauty company. Both agreed that there was a discomfort within the cosmetic industry, and decided to do something about it.
They envisioned a new path for skincare where chemists' insights and carefully crafted products take center stage, steering away the fleeting marketing trends, and empowering consumers with knowledge. Today, Chemist Confessions is both a commercial and an educational project: featuring a suite of high-quality skincare products supported by a communication strategy that instructs on the subject.
Given the intense competition, they needed a growth partner with experience in the industry to develop a tailored growth system to scale their brand.
Growth Challenges:
No Historical Data
Data is power. Their previous marketing efforts were not registered, making it difficult to form a base of past performance.
Limited budget
Reducing visibility and reach among potential customers, impeding growth and sales opportunities.
Intense Competition
Potentially diminishing market share and profit margins due to the pressure of matching or undercutting competitors' prices while striving to maintain product quality and customer satisfaction.
Our Growth Approach
Audience In-Depth Action
We dug into the specific needs, preferences, and behaviors of the target market, to enable the creation of personalized marketing strategies, product offerings, and user experiences that resonate more effectively with potential customers, thereby increasing engagement, customer loyalty, and ultimately, sales.
Cross-Funnel Campaign Set Up
We began creating educational content in various forms, such as UGC (user-generated content), reels, podcast clips, infographics, and product-ingredient-focused content. After testing each of these forms of content on their audience, we were able to determine which had more revenue potential. Finally, rolled across the funnel.
Multi-Channel Approach
Aimed to build community around the brand values across various platforms, targeting an audience that values not just the efficacy of their products but also the knowledge behind their use. Through personalized and engaging content across Spotify, Google, and Meta, the customer journey created multiple touchpoints that educated, engaged, and converted viewers into clients.
We conducted research in analogous and successful eCommerce business models in order to prepare a step-by-step action plan while fully analyzing the complete suite of products, pain points, and Value Proposition of the brand.
Strategic Experimentation
After defining a multi-channel approach with an emphasis on Shopify and Meta, we prepared the targeted educational content in various formats. Then, we tested to generate the most insight and performance for the short, medium, and long term. We leverage the Scientific Method into Marketing.
Cross-Funnel Build Up
After generating the initial results, we identified top-performing tactics, ads, and angles. We focused on them and scaled the investment to boost conversion rates, revenue, and brand familiarity.
Eureka Moment - Search For Sustainable Growth
After generating the consolidated results, we identified the key products, the primary and secondary channels, the main prospects, and the top-performing creative angles. With it, we scaled the budget to boost results. Doubled regular ROAS, and new customers increased by 58%.
How can a Personal Care eCommerce Business Boost Sales with Facebook and Google Ads?
Google and Facebook Ads can turn browsers into buyers. How? By leveraging the targeting capabilities of Facebook Ads and creating personalized ad campaigns that resonate with the interests and behaviors of their ideal customers. Also, with Google Ads, you can capture high-intent searches related to personal care products, ensuring their offerings appear at the top of search results when potential customers are ready to buy. Combining the visual appeal of Facebook's ad platform with the search-driven intent of Google Ads allows for a holistic approach, reaching customers at different stages of the buying journey. Additionally, optimizing ad spend across both platforms by analyzing performance data ensures maximum ROI and sustained sales growth in the competitive eCommerce landscape.
+103% Increase in Sales and +58% Increase in CVR YoY!
TOP STRATEGY FOR PERSONAL CARE ECOMMERCE BRANDS
Multi-Channel Growth System
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
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