Founded in 1980, Scosche Industries evolved from an automotive consulting firm into an award-winning brand in consumer tech accessories, car audio, and power sports accessories, becoming the top U.S. brand for mounts, FM transmitters, and chargers. The family-owned company is headquartered in Ventura County, California. They employ nearly 200 people globally and offers around 4.000 products.
Before EmberTribe, they ran ads themselves, but knew they didn't have the bandwidth or depth of knowledge to scale. So, they partnered with EmberTribe to develop a sustainable growth system fueled by a multi-channel paid ads strategy.
The Pain Points of our Client:
Obsolete Digital Assets
Creative elements needed to be updated according to client concerns and market trends.
No Video Content
They needed audiovisuals to show product's features, benefits, and use cases.
Influencer Reliability
Dependency on influencers generated pressure on the cost structure, making the MER unsustainable and unpredictable.
Our Chosen Strategy:
Tailored Content
We hold monthly discussions with the client to detail the video grid and product portrayals, enabling our Creative Team to produce new UGC-style content with anticipation.
Multi-Channel Growth Approach
We used a multi-platform approach to engage customers at multiple points. Our strategy included Meta Ads, optimized Google for search intent (SEO), YouTube, TikTok, and Pinterest content for demos to engage with tech-savvy audiences.
UVP Enhancement
Considering the competitive landscape and the founder's concerns, we prioritized ensuring that each product description was precise and free from misleading or technical inaccuracies. Our aim was to clearly communicate the brand's unique value proposition (UVP) to customers.
Our team of growth experts researched analogous and successful Technology Retail Businesses to prepare a step-by-step Multi-Channel UGC action plan while checking the historical results of the brand.
Strategic Experiments
After devising a Multi-Channel strategy, we set up an experiment tracker with key experiments to generate insights and improve performance in the short, medium, and long term. We implement the Scientific Method into our marketing approach.
Audience Optimization
With our research and testing in place, we launched each campaign and optimized them based on the ICP's results (Ideal Client Profile) for each platform to ensure our investment would generate the desired results.
UGC Multi-Channel Content Creation
We tested different content structures to understand users' decision drivers and utilized flexible content creation to boost performance and conversion rates across all channels.
Boost Results
After analyzing the initial results, we identified the primary and secondary channels, key audiences, and top-performing creative angles. We then scaled the budget to boost focused-oriented results while continuing to test for sustainable growth.
How to Boost Conversion Rates for Retail Tech eCommerce Brands?
Despite high competition, there are a few strategic ways to boost conversion rates for technology eCommerce brands. For example, optimize the website for speed and mobile use, showcase products with high-quality visuals, and provide clear descriptions with customer feedback. Also, enhance trust with targeted email campaigns and retargeting ads, offer promotions, simplify the checkout process, and include various payment options to improve the shopping experience and reduce cart abandonment.
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
Cluster Magic
Tap into the power of organic search traffic to boost your brand's growth.
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