Our client is dedicated to providing high-quality sports supplements that are Informed-Sport certified, ensuring they are free from banned substances.
By focusing on this commitment, they provide a wide range of products, including endurance formulas and protein supplements, targeted at athletes seeking trusted solutions for their training and performance needs.
They wanted to expand into new audiences without relying on key influencer's reputation. They had only been using Google & Meta previously.
Growth Challenges of Nutrition Retail eCommerce:
Heavy Reliance on One Influencer
Limiting the brand's exposure to diverse audiences and restricting market penetration.
Hyper-Segmented Audience
Restricting market reach and excluding potential customers outside this specific segment.
Lacking a Multi-Channel Strategy
Decreasing visibility and slowing sales growth.
Our Growth Approach
Asset Design Focusing on Overlooked Audiences
Tailoring marketing assets to specific audiences. These focused campaigns include women's and endurance content for those interested in these kinds of sports.
Targeting New Demographics
Aiming the 20-30 age group on TikTok and Snapchat. This strategy leverages platform-specific content to engage users previously unexposed to the brand's ads.
Launching an Educational Marketing Line
Educational marketing establishes brand authority and trust, while enhancing customer loyalty by offering valuable, problem-solving information, deepening brand connections.
We started by updating the tracking system and ensuring our environment was set up for success in each channel.
Snapchat Launch
Targeting males aged 18-30 interested in health and fitness, the campaign expanded to include broader interests like music, entertainment and shopping. We extended its reach to women aged 18-30.
TikTok, Meta and Shop Ads Kick-Off
We aimed to Raw's female athletes in Meta reel ads directed at a women-only audience, boosting engagement and sales from this group.
New Products Campaign Set Up and Launch
We initiated campaigns to introduce different audiences to new products. A month later, we shifted to conversion campaigns to drive sales.
Enhancing Outcomes
After generating the initial results, we identified top-performing channels. We focused on them and scaled the expenditure to optimize the relation between CPA, Net Revenue and Brand Recognition.
How can a Multichannel Growth System Boost a Nutrition eCommerce Brand?
By expanding its online presence from every possible angle. It uses social media, email, and online marketplaces. This increases visibility and reaches more customers. Each platform targets different demographics with tailored messages. Consistent branding and strategic touchpoints drive conversions. Analytics refine marketing based on consumer behavior. It puts your products where customers are, simply and effectively.
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
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