Our client is ahealth company dedicated to enhance well-being through nature. It focuses on education, empowerment, and high-quality life through strategic supplementation.
Their philosophy centers on sparking healthy daily habits to foster bodily and mental wellness, promising transformative health benefits.
After a few years of dawdling marketing efforts, they decided to refocus. They wanted to see more growth from ads. The rest is history.
The Pain Points of our Client:
Lack of Ad Planning
Leading to missed revenue opportunities, lagged MER, and decreased visibility among potential customers.
Shortage of New Customers
Ineffective actions hindered new customer acquisition, stifling growth.
Bad Historical ROAS
Previous ads not delivered sufficient ROAS, affecting expectations and signaling a need for more effective ad strategies.
Our Chosen Strategy:
CPA Reduction by Audience Expansion
Broad audiences mean lower CPMs, which means lower CPCs and CPAs.
Pinterest Launch
Focusing on the Daily Greens product to capitalize on the platform's low cost-per-thousand impressions (CPMs) and engage the wellness/nutrition audience.
Product Mix Diversification
Expand the product mix to include more products that speak to a wider range of concerns, especially for Meta's 30+ audience.
Our team of growth experts researched analogous and successful B2C Health and Wellness eCommerce models to prepare a step-by-step action plan while checking the historical results of the brand.
Strategic Experiments
After defining Pinterest and Facebook as the main channels, we prepared the experiment tracker with key experiments to generate the most insight and performance in the short, medium and long term. We levarage the Scientific Method into Marketing.
Content Creation
We tested dozens of headlines to understand the users' decision drivers. Additionally, our flexible content creation efforts helped the brand leverage organic traffic to boost performance and conversion rates.
Meta and Pinterest Launch and Scalation
Launch Meta campaigns for precise demographic targeting before extending into Pinterest ads, aimed at health and nutrition enthusiasts, thus broadening their market outreach and embracing a more diverse audience strategy.
Subscription Box Out! - Stable Growth Search
After generating the initial results, we identified the key audiences, the primary and secondary channels, and the top-performing creative angles. We launched the subscription box product on Meta and Pinterest and slightly scaled budget to boost focused-oriented results.
How can a Health & Wellness eCommerce Brandleverage Facebook and Pinterest to Increase Conversions?
By sharing engaging content to build a community and drive traffic, and using targeted ads to reach specific audiences interested in health and wellness. On Pinterest, they can create visually appealing boards to showcase products and use the “Shop the Look” feature to simplify purchasing. By tracking and analyzing performance on both platforms, they can refine their strategies and boost conversions.
They brought in over 50% of sales from Meta in the past 30 days.
+32% MER Increase
When we started running Pinterest Ads, scaling into Meta, and putting the subscription box out to TOFU audiences.
Average Order Value Rise
AOV from brand videos was the highest. This type of content was so effective, that we considered expanding it to build a connection with new audiences.
TOP STRATEGY FOR HEALTH AND WELLNESS ECOMMERCE BUSINESS
Multi-Channel Growth System
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
Cluster Magic
Tap into the power of organic search traffic to boost your brand's growth.
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