SpecOpsToolGear (SOTG) is a company born within the military. Mark Wambolt, an active agent back in the day, discovered a way to relieve the pain of construction workers by adapting military backpacks to their daily demands.
He set in course an idea to revolutionize work and how we carry our tools. By combining military technology with high quality construction gear and decades of on the job experience, SOTG created the Tactical Tool Vest: a patent-pending, fully re-imagined way to carry tools and haul heavy equipment.
Before we meet, they were only on Amazon and wanted to see how we could increase their sales.
The Pain Points of our Client:
Zero Ads on Main Channels
No Google or Facebook Ads, lacking main components of top funnel.
Low Quality Email Marketing
Email marketing efforts produced little traffic and engagement.
Lack Expert Guidance
They needed an experienced partner to navigate paid advertising challenges.
Our Chosen Strategy:
Funnel Implementation
Designing a Google and Facebook top-to-bottom funnel with targeted ads, engaging content and seamless user experience.
Target-Oriented Email Marketing
Email Campaign with responsive dynamics to ensure optimal interaction across devices, compelling copy, visuals, and tailored content.
Automatic Scalation
FB and Google Ads + Email scalation based on 3x performance, to enhance 'hot' compounding results on each channel.
Our team of growth experts conducted research in analogous and successful B2C models to prepare a step-by-step action plan while checking the historical results of the brand.
Strategic Experiments
After defining Google, Email and Facebook as the main channels, we prepared the experiment tracker with key experiments to generate the most insight and performance in the short, medium and long term. We leverage the Scientific Method into Marketing.
Audience Optimization
With our research and test in place, we launched each campaign strategically: before Black Friday and based on the ICP (Ideal Client Profile) of our client, to ensure our investment would generate the exact desired results.
Content Creation
We tested dozens of headlines and potential promotions to attract and to understand the users' decision drivers. Additionally, our flexible content creation efforts helped the brand leverage organic traffic to boost performance and conversion rates.
Scaling Strategy to Boost Results
With key audiences and the top-performing creative angles identified, we scaled the budget on the dates close to Black Friday to boost focused-oriented results. Then, we continue testing for sustainable growth.
What are the Benefits of Using Google and Facebook Ads to Boost Retail Sales?
More than enough. These platforms offer vast reach and precise targeting. They optimize ad delivery with sophisticated algorithms and provide robust analytics for real-time tracking. Together, Google ads and Facebook ads can drive an enormous amount of traffic, boost brand visibility, and increase retail sales. They tend to be a must in any retail marketing strategy.
MoFu & BoFu audiences have stronger ROAS, but ToFu generated far more purchases.
+113% Sales YoY
Max Conversions and tCPA bid strategies outperform tROAS.
Focused Bids
We discovered that conversion-focused bids generate the most conversions with the lowest costs.
TOP STRATEGY FOR B2C CLOTHING AND APPAREL ECOMMERCE BUSINESS
Multi-Channel Growth System
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
Cluster Magic
Tap into the power of organic search traffic to boost your brand's growth.
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