Shapeezis a company that seeks to bring innovation together with comfort to redefine women's bra experience.
They have revolutionized the way people think about lingerie, starting with the simple mantra: "It's not your back, it's your bra!".
Founded with the mission to eliminate the discomfort of bra fat bulges, they created a line of back-smoothing bras designed to keep you looking and feeling your best all day long.
Their founder's vision was simple: to create bras that offered functionality and fashion, so women could embrace their curves with confidence.
Growth Challenges of a Cloth & Apparel eCommerce:
Poor Marketing Engagement
Prior marketing agency wasn’t as engaged to the account as needed.
No Testing Nor Asset Creation
Leading to stagnation, inefficiency, and market loss
Heavy Reliance on M/BoF
Neglecting the acquisition of new customers and broader brand awareness.
Our Growth Approach
Creatively Tell the Brand Story
Created engaging content to highlight the uniqueness of the brand, co-founder, and product.
Audience Expansion
Implemented unbranded search, Performance Max campaigns, and Top-of-Funnel (TOF) strategies on the preferred channel of their target.
Lower 4x ROAS Floor
Reduced the return on ad spend floor to allow for greater revenue generation.
Spent two months developing and refining the strategy, according to the target audience and the painpoints.
Content Creation and Optimization
Created engaging brand and founder story ads, and optimized UGC for conversions.
Audience Expansion and Meta Spend Increase
Implemented unbranded search, Pmax campaigns, and increased Meta ad spend to reach broader TOF audiences.
Creative Testing Initiation
Started regular creative testing to gather data and optimize long-term performance.
ROAS Floor Adjustment
Lowered the ROAS floor to enhance revenue generation opportunities.
Launch Paid Search in Canada
Prepared to expand sales by launching paid search campaigns in Canada
How can a Multichannel Growth System Boost a Cloth & Apparel eCommerce Brand?
Shortly: by expanding its online presence from every possible angle, from social media, email, and online marketplaces. This increases visibility and reaches more customers. Each platform targets different demographics with tailored messages. Consistent branding and strategic touchpoints drive conversions. Analytics refine marketing based on consumer behavior. It puts your products where customers are, simply and effectively.
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
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