Culture Partners, formerly Partners In Leadership, was founded in 1989 by authors of the NY Times best-selling booksThe Oz PrincipleandChange the Culture, Change the Game.
Since then, 1000 organizations and millions of people have been inspired to reach their full potential by unleashing the power of organizational culture.
Until recently, they needed to restore their website's traffic and rankings for their main keywords.
Growth Challenges of an Organizational Consultant:
Low Traffic
Facing outdated SEO, irrelevant content, technical glitches, and competitor surge.
Low-Ranking for their Keywords
Missing out valuable organic traffic, hemorrhaging leads and sales.
Deficient SEO Foundation
Diminishing online visibility and user experience.
Our Growth Approach
SEO Foundation Set-Up + Research
We started Month 1 with the SEO Technical Foundation, a deep dive into keyword and competitive research. Both were key inputs for the Content Plan and the Backlink Plan.
Content Plan and Creation
New Collections pages, additional content to existing Collections, focusing on keywords that would increase revenue. Also, mid-funnel commercial blogs and top-funnel awareness informational blogs.
Backlink Plan and Implementation
Backlinks to high-value collections and blogs for authority build-up and traffic transmission. New blogs not only ranked for new keywords but also completed topical coverage of broad product categories and contained internal links for support.
Improving the quality and quantity of websites, and new content bases for optimization.
Keyword Research
To identify queries that potential clients are searching for, and target them with maximum efficacy.
Competitive Research
To understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities.
Content Creation and Backlinking
New articles for new and existing keywords. Topical coverage of larger topics. Internal links to those "pillar" pages to solidify support.
Enhancing Outcomes
After generating the initial results, we identified top-performing assets for leverage. Culture Partners even considered turning off their PPC for top keywords since they were ranking so well.
Does your Digital Ship Have Cracks?How Can an SEO Audit Help a US Consultancy Agency?
An SEO audit acts like a sonar. It boosts brand visibility. It identifies the weaknesses and strengths of your competition and discovers content gaps to craft valuable pieces that educate and attract potential clients. It also offers a cost-effective marketing strategy with long-term organic traffic growth compared to temporary paid advertising tactics.
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
Tap into the power of organic traffic with Cluster Magic
A breakthrough service created to help clients multiply their results from search by delivering 2 years worth of content in 12 weeks.
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