Lion Parts is an eCommerce store that sells UTV, ATV, Jetski, Snowmobile and Motorcycle parts. The company was founded in 2014 by a sales veteran. It promptly evolved into a focus-driven online store passionate about data and customer service. They offer free shipping within the US and has a strong emphasis on the Powersports community.
The company is dedicated to understanding why people ride and what tools they need to succeed. They rely on market data to drive their decisions and their sales team stays up-to-date with the latest trends in the industry.
Primarily driven by market data, they want to know why people ride, what they drive and when they drive. Their sales team has its finger on the pulse of the Powersports world and prides itself on knowing the latest trends in the industry. LionPart's guarantee: they’ll get you what you need.
The Pain Points of our Client:
MER Decline
Marketing spending did not produce a revenue increase, causing a decline in Marketing Efficiency.
High Competition
Market is highly competitive. Limited space to enter or grow.
Decreased CVR
Constrained sales channels and an ineffective lead-capturing strategy resulted in low CVR.
Our Chosen Strategy:
Facebook Funnel Build-Up
Facebook funnel build-up from top to bottom. Targeting audience with tailored and targeted creatives.
Google Shopping Campaign Expansion
Performance Max + Product segmentation with spending efficiency for profitable delivery.
Asset Improvement For Google and Facebook
Market-Data Approach combined with creative segmentation to enhacence presence in both platforms.
Our team of growth experts conducted research in analogous and successful B2C and B2B models to prepare a step-by-step action plan while checking the historical results of the brand.
Strategic Experiments
After defining Google and Facebook as the main channels, we prepared the experiment tracker with key experiments to generate the most insight and performance in the short, medium and long term. We levarage the Scientific Method into Marketing.
Funnel Build-Up
With our research and test in place, we implemented and enabled tracking solutions in month one, and began the construction of the creative Facebook Funnel.
Content Creation
We tested dozens of headlines to understand the users' decision drivers. Additionally, our flexible content creation efforts helped the brand leverage organic traffic to boost performance and conversion rates.
Target Hit - Search for Sustainable Growth
After generating the initial results, we identified the key audiences, the primary and secondary channels, and the top-performing creative angles. With it, we scaled the budget to boost focused-oriented results and continue testing for sustainable growth. ROAS held for 7x in each platform.
How Can Google and Facebook Increase Revenue for an eCommerce Retail Business?
Google and Facebook empower eCommerce businesses to increase revenue through targeted advertising and data-driven strategies. With Google Ads, businesses can reach potential customers, while Facebook Ads enables precise audience targeting. By optimizing ad campaigns, utilizing conversion tracking, and leveraging analytics tools, these platforms can maximize ad spend efficiency and drive more leads and revenue.
With a 21% expansion in ad spend, resulting in higher MER.
+37.54% More ROAS
Return on Ad Spending soared on Google's campaing.
Scaled Transactions by +72.82%
During our first year of engagement.
TOP STRATEGY FOR AUTOMOTIVE ECOMMERCE BUSINESS
Multi-Channel Growth System
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
Cluster Magic
Tap into the power of organic search traffic to boost your brand's growth.
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