Trailblazing SEO Success: The Remarkable Growth for an UTV/ATV's Business 🎢

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Company Background: The Story

Our client is a leader in the UTV/ATV accessories industry, offers rugged, high-performance products for off-road enthusiasts. 🚜

Their lineup includes bumpers, audio roofs, roll cages, suspension kits, and more, designed to enhance the durability and functionality of UTVs and ATVs. ✨ 🔧

Before our services, they had low organic traffic that directly impacted their revenue.

Growth Challenges of an Automotive eCommerce:

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Low Traffic

Facing outdated SEO, irrelevant content, technical glitches, and competitor surge.

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Low-Ranking for their Keywords

Missing out valuable organic traffic, hemorrhaging leads and sales.

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Deficient SEO Foundation

Diminishing online visibility and user experience. 

Our Growth Approach

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Existing Pages Optimization

We optimized existing product category pages to enhance their visibility. Through comprehensive keyword research, we identified product category keywords with real volume. Given its authority level, we could target keywords for the site to rank.

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Content Plan and Creation

We started a blogging initiative, producing new articles to support our SEO efforts. The blogs focused on top-of-funnel information to attract unbranded traffic and middle-funnel product comparison keywords.

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Strategic Link Building

Our link-building strategy targeted product categories, specific products, blogs, and the homepage. This comprehensive approach was designed to achieve page 1 rankings and drive significant traffic to the site.

 
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Growth Timeline

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SEO Foundation Layout

Improving the quality and quantity of websites, and new content bases for optimization.

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Keyword Research

To identify queries that potential clients are searching for, and target them with maximum efficacy. 

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Competitive Research

To understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities.

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Content Creation and Backlinking

New articles for new and existing keywords. Topical coverage of larger topics. Internal links to those "pillar" pages to solidify support.

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Enhancing Outcomes

After generating the initial results, we identified top-performing assets for leverage. 

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Are There Flaws in Your Digital Strategy? Discover How an SEO Audit Can Help Your Automotive Business

 An SEO audit acts like a sonar.  It boosts brand visibility. It identifies the weaknesses and strengths of your competition and discovers content gaps to craft valuable pieces that educate and attract potential clients. It also offers a cost-effective marketing strategy with long-term organic traffic growth compared to temporary paid advertising tactics.

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THE RESULTS

$359,171.31 in Total Direct SEO Revenue

+93.2% Increase in Keyword Ranking in Top 20

 

4,386 New Conversions

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TOP STRATEGY FOR B2C AUTOMOTIVE BUSINESS

Multichannel Growth System

Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.

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Let's Talk About Sustainable Growth for your Retail eCommerce Brand

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quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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