Since 2008, Mattress Insider has specialized in hand-made residential mattresses as well as custom mattress sizes and shapes. They have serviced over 80,000 customers across the US and have made mattresses to fit RVs, trucks, sofa beds, antique beds, cots, and many other custom projects.
They were previously running ads on Facebook and Google. But soon, they confronted escalation limitations.
The Pain Points of our Client:
CPA Concerns
Revenue sensible to Cost Per Action (CPA) variations. Balancing cost with revenue increase.
Facebook Sloppiness
Results suggested a re-focus towards another primary and probably secondary channel.
CPL Pressure
Aggresive escalation of the business depended on the performance of CPL.
Our Chosen Strategy:
Channel Relocation
After identifying the Conversion Pathway, we relocate the Digital Marketing Strategy into Google, Facebook and Bing.
Facebook and Google Synergy
Outbound marketing on Facebook to target MoFu/BoFu audience. Guide them to Google Search to capture intent and convert them to buyers efficiently.
Holiday Leverage
Maximize sales and customer engagement during peak shopping seasons by strategically combining holiday promotions and sales tactics.
Our team of growth experts conducted research in analogous and successful eCommerce Furniture Models to prepare a step-by-step action plan while checking the historical results of the brand.
Strategic Experiments
After defining Google, Facebook and Bing as the main channels, we prepared the experiment tracker with key experiments to generate the most insight and performance in the short, medium and long term. We levaraged the Scientific Method into Marketing.
Audience Optimization
With our research and test in place, we launched each campaign and optimized them based on the ICP (Ideal Client Profile) of our client to ensure our investment would generate the exact desired results.
Content Creation
In our experiments, we tested dozens of headlines to understand the users' decision drivers. Additionally, our flexible content creation efforts helped the brand leverage organic traffic to boost performance and conversion rates.
Clearing Strategy to Boost Results
After generating the initial results, we identified Google as the top-performing channel. We focused on it without leaving FB and Bing and scaled the expenditure to optimize the relation between CPA and revenue.
How to Boost Lead Generation for Furniture Brands?
The key is to strategically go big and precise. To attract potential customers, create high-quality content that showcases your products' unique features and benefits; offer incentives like discounts or freebies for email sign-ups; use targeted advertising campaigns on social media and search engines; and nurture leads through personalized email marketing that highlights product benefits and exclusive offers. A combination of these tactics is key to driving conversions and growing your business.
On Google, which accounted for 70% of total ad strategy.
TOP STRATEGY FOR HOME RETAIL BRANDS
Multi-Channel Growth System
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
Cluster Magic
Tap into the power of organic search traffic to boost your brand's growth.
-4.png?width=1920&height=1700&name=1st%20Banner%20Case%20Study%20(1920%20x%201700%20px)-4.png)
-2.png?width=1200&height=250&name=Untitled%20design%20(8)-2.png "Untitled design (8)-2")
.png?width=1135&height=917&name=df%20(1).png)
