Unlock Profit: -39% CPA Decrease for Furniture Brand

SCHEDULE DISCOVERY CALL
1st Banner Case Study (1920 x 1700 px)-4

Company Background: Overview

Since 2008, Mattress Insider has specialized in hand-made residential mattresses as well as custom mattress sizes and shapes. They have serviced over 80,000 customers across the US and have made mattresses to fit RVs, trucks, sofa beds, antique beds, cots, and many other custom projects.

They were previously running ads on Facebook and Google. But soon, they confronted escalation limitations.

The Pain Points of our Client:

Pain Points Icon-2-2

CPA Concerns

Revenue sensible to Cost Per Action (CPA) variations. Balancing cost with revenue increase.

Pain Points Icon-2-3

Facebook Sloppiness

Results suggested a re-focus towards another primary and probably secondary channel.

Pain Points Icon-2-4

CPL Pressure

Aggresive escalation of the business depended on the performance of CPL.

Our Chosen Strategy:

Our Chosen Strategy Container-5

Channel Relocation

After identifying the Conversion Pathway, we relocate the Digital Marketing Strategy into Google, Facebook and Bing.

Our Chosen Strategy Container-5-1

Facebook and Google Synergy

Outbound marketing on Facebook to target MoFu/BoFu audience. Guide them to Google Search to capture intent and convert them to buyers efficiently.

Our Chosen Strategy Container-5-2

Holiday Leverage

Maximize sales and customer engagement during peak shopping seasons by strategically combining holiday promotions and sales tactics.

GET A FREE AUDIT

Growth Timeline

search

Research and Strategy

Our team of growth experts conducted research in analogous and successful eCommerce Furniture Models to prepare a step-by-step action plan while checking the historical results of the brand.

flask

Strategic Experiments

After defining Google, Facebook and Bing as the main channels, we prepared the experiment tracker with key experiments to generate the most insight and performance in the short, medium and long term. We levaraged the Scientific Method into Marketing.

people

Audience Optimization

With our research and test in place, we launched each campaign and optimized them based on the ICP (Ideal Client Profile) of our client to ensure our investment would generate the exact desired results.

tv

Content Creation

In our experiments, we tested dozens of headlines to understand the users' decision drivers. Additionally, our flexible content creation efforts helped the brand leverage organic traffic to boost performance and conversion rates.

graph

Clearing Strategy to Boost Results

After generating the initial results, we identified Google as the top-performing channel. We focused on it without leaving FB and Bing and scaled the expenditure to optimize the relation between CPA and revenue.

Container After Timeline-3

How to Boost Lead Generation for Furniture Brands?

The key is to strategically go big and precise. To attract potential customers, create high-quality content that showcases your products' unique features and benefits; offer incentives like discounts or freebies for email sign-ups; use targeted advertising campaigns on social media and search engines; and nurture leads through personalized email marketing that highlights product benefits and exclusive offers. A  combination of these tactics is key to driving conversions and growing your business.

DISCUSS WITH AN EXPERT

OUR RESULTS

-18.5% Decrease in Google CPA

With ToFu and MoFu generating most sales.

-39% Decrease in Facebook CPA

Preparing the ground for efficient escalation.

Steady Inflow of Clicks

On Google, which accounted for 70% of total ad strategy.

Untitled design (8)-2
lefty04578

TOP STRATEGY FOR HOME RETAIL BRANDS 

Multi-Channel Growth System

Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.

TALK TO AN EXPERT

Let's Talk About Sustainable Growth for your Retail eCommerce Brand

CALL WITH GROWTH EXPERT
df (1)
quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Cluster Magic

Tap into the power of organic search traffic to boost your brand's growth.

KNOW MORE
purple_cutout_img-1

Schedule Discovery Call