How To Spot Holistic Marketing Opportunities To Increase Overall Revenue

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Holistic marketing increase revenue

Company Background: The Story

Our client is an industry-leading manufacturer of high-quality bumpers, audio roofs, roll cages, suspension, lift kits, and accessories for ATVs and UTVs.

They are an American company that has been around since 2019 innovating in their industry with their team of engineers to give people what they want: high-quality, durable products for their outdoor adventures. 

case study of embertribe with Google and Facebook

The Growth Challenges for a Manufacturer of Accessories for Off-Road Vehicles

diversify marketing strategy with embertribe

Diversifying their Holistic Marketing Strategy

They needed to add more channels to generate revenue and reach users across platforms like TikTok and GroundTruth Ads while maintaining a healthy MER. 

revenue opportunity with email and SMS

Tapping into the Revenue Opportunity with Email/SMS

We needed to integrate more engagement with email/SMS campaign for their warmer audience to keep them in their funnel and increase conversion rates.

Scale SEO strategy case study embertribe

Scale their SEO Strategy to Reach Users at the Right Time

After seeing consistent growth YoY under EmberTribe's management, we needed to add new angles to boost repurchases and stay up to date on the industry.

Our Growth Approach

multi channel growth system

Scale the Multi-Channel Growth System through paid advertising: 

We focused on diversifying their growth strategy with Facebook, Google, Bing, TikTok and more channels we saw fit. Additionally, we were applying SEO tactics to boost organic traffic, Conversion Rate Optimization tactics to increase CVRs, took over email & SMS campaigns management and video editing for asset generation.

analysis of paid channel performance

Analysis of Paid Channel Performance to Optimize
for a 10x MER:

We introduced new channels, paused under-performing channels/campaigns (if necessary) and focus primarily on TOFU channels to contribute to the overall funnel performance and new user acquisition efforts. This strategy helped us scale towards reaching the main goal sustainably.

canadian expansion with facebook campaigns

Canadian Expansion Assisted with Facebook Campaigns:

Our team of growth experts discovered the opportunity for a Canadian expansion. It was assisted with the backend development team to include a good UX in the customer checkout and increase the overall brand's performance and acquisition of new users. 

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Growth Timeline

scale net revenue with embertribe

Initial Scale in Net Revenue

Maintained a 10.97x MER during the year and saw a +$142,327.82 increase per month in Net Revenue in that year when compared to the previous one.

set up a new marketing channel with embertribe

New Channel Set Up: Bing Ads

During Q2, we launched Bing (Microsoft Ads) that resulted in a 14.74 ROAS but the channel wasn’t performing consistently. This channel was paused and then relaunched with a set of changes to seek consistency in results. 

testing tiktok ads

Launched TikTok ads for TOFU

We set up TikTok ads as a TOFU platform during Q3. The following quarter, we shifted the focus of our campaigns to engagement and ran more spark ads to boost their organic presence on the platform. This channel drove a strong amount of site traffic WoW and boost our brand awareness.

affirm install payments for marketing

Marketed Affirm Install Payments

We began marketing Affirm install payment messaging across FB and IG ads which resulted in 31 purchases in that year and a ROAS of 6.79. This year it has started off with 10 purchases from these ads with a strong ROAS of 9.32. 

meta facebook campaigns for retargeting embertribe

How we increased our returns from Facebook campaigns?

Our secret was to do consistent and strategic testing in creatives, audiences, and angles. We kept track of every single experiment in our Experiment Tracker and gave the client full visibility of the importance and impact of each test. The insights generated helped us optimize the strategy along the way and ensure we would hit the brand's revenue and MER goals. 

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revenue results of EmberTribe's client - case study

THE RESULTS

Generated a 10.97x MER for the year

The brand's goal was hitting a 10x MER that year and we passed it by 10%. 

Increased monthly Net Revenue by +$142.3k

Previously, their average revenue per month was at $97.8k. With our growth system we scaled to $240.1k monthly revenue. 

Increased Total Sales by 281%

This is the result of our holistic approach. We also increased their returning customer rate by 67% and their store conversion rate by 61%. 
 
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multi_channel

TOP STRATEGY FOR DTC eCOMMERCE BRANDS

Multi-Channel Growth System

Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.

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Let's talk about sustainable growth for your eCommerce store!

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quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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