Our client is an industry-leading manufacturer of high-quality bumpers, audio roofs, roll cages, suspension, lift kits, and accessories for ATVs and UTVs.
They are an American company that has been around since 2019 innovating in their industry with their team of engineers to give people what they want: high-quality, durable products for their outdoor adventures.
The Growth Challengesfor a Vehicle Accessory Manufacturer
Diversifying their Holistic Marketing Strategy
They needed to add more channels to generate revenue and reach users across platforms like TikTok and GroundTruth Ads while maintaining a healthy MER.
Tapping into the Revenue Opportunity with Email/SMS
We needed to integrate more engagement with email/SMS campaign for their warmer audience to keep them in their funnel and increase conversion rates.
Scale their SEO Strategy to Reach Users at the Right Time
After seeing consistent growth YoY under EmberTribe's management, we needed to add new angles and tactics to keep scaling conversions and stay up to date on the industry.
Our Growth Approach
Scale the Multi-Channel Growth System through paid advertising
We focused on diversifying their growth strategy with Facebook, Google, Bing, TikTok and more channels we saw fit. Additionally, we were applying SEO tactics to boost organic traffic, Conversion Rate Optimization tactics to increase CVRs, took over email & SMS campaigns management and video editing for asset generation.
Analysis of Paid Channel Performance to Optimize MER
We introduced new channels, paused underperforming channels/campaigns (if necessary), and focused primarily on TOFU channels to contribute to the overall funnel performance and new user acquisition efforts. This strategy helped us scale towards reaching the main goal sustainably.
Canadian Expansion Assisted with Facebook Campaigns
Our team of growth experts discovered the opportunity for a Canadian expansion. It was assisted with the backend development team to include a good UX in the customer checkout and increase the overall brand's performance and acquisition of new users.
Maintained a 10.97x MER during the year and saw a +$142,327.82 increase per month in Net Revenue in that year when compared to the previous one.
New Channel Set Up: Bing Ads
During Q2, we launched Bing (Microsoft Ads) that resulted in a 14.74 ROAS but the channel wasn’t performing consistently. This channel was paused and then relaunched with a set of changes to seek consistency in results.
Launched TikTok ads for TOFU
We set up TikTok ads as a TOFU platform during Q3. The following quarter, we shifted the focus of our campaigns to engagement and ran more spark ads to boost their organic presence on the platform. This channel drove a strong amount of site traffic WoW and boost our brand awareness.
Marketed Affirm Install Payments
We began marketing Affirm install payment messaging across FB and IG ads which resulted in 31 purchases in that year and a ROAS of 6.79. This year it has started off with 10 purchases from these ads with a strong ROAS of 9.32.
How we Increased our Returns from Facebook Campaigns?
Our secret was to do consistent and strategic testing in creatives, audiences, and angles. We kept track of every single experiment in our Experiment Tracker and gave the client full visibility of the importance and impact of each test. The insights generated helped us optimize the strategy along the way and ensure we would hit the brand's revenue and MER goals.
The brand's goal was hitting a 10x MER that year and we passed it by 10%.
Increased monthly Net Revenue by +$142.3k
Previously, their average revenue per month was at $97.8k. With our growth system we scaled to $240.1k monthly revenue.
Increased Total Sales by 281%
This is the result of our holistic approach. We also increased their returning customer rate by 67% and their store conversion rate by 61%.
TOP STRATEGY FOR INDUSTRIAL ECOMMERCE BRANDS
Multi-Channel Growth System
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
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