Our client is a US eCommerce wool factory with a wide range of fleece products. Their motto, "quality you can feel", summarizes their Added Value Proposition (AVP): they offer the best price-quality ratio on the market.
They struggled with the Average Order Value (AOV) and Return of Spend from Ads (ROAS), indicating that customers were spending less and advertising was barely effective, pressing the need for a strategic overhaul in pricing, products, and marketing to boost sales and efficiency. We took care.
Growth Challenges:
Low AOV
Indicating decreasing revenue and missed opportunities for upselling and cross-selling, impacting long-term customer value.
Reduced ROAS
Potentially hindering the ability to invest in growth opportunities and optimize future advertising strategies.
Missing Targeted Email Strategy
Risking lower customer engagement, leading to decreased revenue and customer retention.
Our Growth Approach
Retarget Abandoned Carts
The goal was to recapture lost sales by reminding customers of items they left behind and encouraging them to complete their purchase, often including incentives or personalized recommendations.
Automated Flows Build Out
They didn't have reliable automatic flows and were using MailChimp. We automated email sequences with Klaviyo to increase sales and conversion rates.
Focus on Highest Return Products
With it, we maximize profitability and allocate marketing resources precisely, enhancing ROI and customer lifetime value.
We analyzed the case and proposed a strategic email marketing campaign that focused on the client's pain points, audience, and industry dynamics. Once approved, we started setting the scene.
Flow Design
After defining a multi-channel approach with emphasis on email marketing, we prepared the targeted email sequences and ads. Then we crafted the experiment tracker with key experiments to generate the most insight and performance in the short, medium, and long term. We leverage the Scientific Method into Marketing.
Launch and Leveraging Results
After generating the initial outcomes, we identified top-performing tactics, formats, and angles. We focused on them and scaled the expenditure to boost conversion rates, revenue and AOV.
How Can an eCommerce Business Boost Sales with Email Marketing?
An eCommerce retail business can achieve remarkable success through email marketing by nurturing strong customer relationships, delivering personalized content, and promotions that drive repeat purchases. This strategy leads to increased customer loyalty and a significant boost in sales, showcasing the power of targeted communication. Additionally, email marketing offers invaluable insights into customer behavior, enabling data-driven decisions for future campaigns.
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
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