Multi-Channel Success for eCommerce Brand: Unclaimed Baggage

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Case Study Multi-channel success Unclaimed Baggage EmberTribe

Company Background: The Story

Unclaimed Baggage is a local retail brand that has been serving its community for years. The brand's primary focus has been on taking lost luggage from airports that have failed to be reunited with their previous owners and reselling the items after an extensive quality control process. As of 2021, Unclaimed Baggage launched its e-commerce retail store, expanding its reach beyond its local geographic area.

Despite already having some brand awareness, Unclaimed Baggage wanted to increase its online presence and expand its customer base. The brand has a pretty even gender distribution among its customer base, with top age demographics falling between 25-44. After auditing the account and defining the best strategy, EmberTribe set out to help Unclaimed Baggage reach its growth goals and establish a strong online presence.

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The Growth Challenges of Unclaimed Baggage (eCommerce)

Scaling Ad Revenue eCommerce EmberTribe

Scaling Ad Revenue

Difficulty scaling ad revenue without budget increase.

Platform Testing Constraints eCommerce case Study

Platform Testing Constraints

Limited budget for testing new platforms.

Timing of Promotions Case Study eCommerce EmberTribe

Timing of Promotions

Precise timing in promotions for maximizing revenue and ROI in paid ads. 

Our Growth Approach

Target Niche Markets with EmberTribe case study

Target Niche Markets

Refine Facebook ad targeting and optimize ad testing for specific audiences. 

Increase Profitability to Scale Ad Budget Case Study EmberTribe

Increase Profitability to Scale Ad Budget

Focus on CAC and MER to prove how a budget increase affects revenue. 

Promotion Strategy Based on Seasonality EmberTribe Case Study

Promotion Strategy Based on Seasonality 

We planned ahead our approach for branching out into more niche markets at the right time. 

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Growth Timeline

Audience Research and Strategy EmberTribe

Audience Research & Strategy

January tends to be a slower month coming out of the holidays. So we prepared our audience research and built the collections based on their historic data. 

Target and Test Niche Audiences EmberTribe

Target Fitness Niche Audience

We focus on their "get active" collections to the fitness markets and generated a great return (these audiences outperformed the TOFU audiences). 

New Targeting Approach EmberTribe case study

New Approach for Branching Out

After seeing the results of the first niche audience, we branched out into more niche markets as the summer kicked in to boost performance and returns. 

Sustainable Scale in Revenue EmberTribe eCommerce Case Study

Sustainable Scale in Revenue 

We reached stability with our experiments and campaigns and generated the top 2 revenue months (1st November, 2nd July). 

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What we took into consideration to scale Facebook's ad budget?

In the last year, we find some clear opportunities to temporarily increase ad spend. This gave us the chance to monitor closely the impact attributed to ad revenue and compared it to the period prior. We found a strong correlation of revenue and ad spend, which was backed by the tracking system set in place. Even before seeing the final results, we took into consideration some indicators like CPM, CPC, Cost per Add To Cart, Cost per Checkout Initiated, CAC (cost of acquisition), and of course ROAS and MER. 

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Shopify Screenshot Results Case Study eCommerce EmberTribe

OUR RESULTS

$3.9M in Revenue

We increased total revenue by 30% compared to the previous period. 

+42% Increase in Returning Customer Rate

The increase in revenue not only came from new orders but also to an improve in returning customers with higher LTV. 

+27% Increase in Conversion Rate

By targeting new niche audiences and focusing on the right campaigns at the right time, we increased the overall conversion rate of the brand. 

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Multi-Channel Growth Strategy

TOP STRATEGY FOR RETAIL BRANDS

Multi-Channel Growth System

Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.

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quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

quote_reddot

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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