Rooted in ancient herbal remedies and propelled by modern science, our Health & Wellness clientwas born from the vision to restore vitality through natural wellness 🧬.
They craft supplements to rejuvenate body and mind 🌿. Their mission is to bridge the gap between traditional wisdom and contemporary health needs.
Before EmberTribe’s involvement, their site lacked effective SEO. Although blogs existed, they failed to attract any significant traffic.
Growth Challenges of a Health & Wellness Business:
No Traffic
Dealing with obsolete SEO, technical problems, and increasing competition.
Low-Ranking for their Keywords
Hemorrhaging leads and sales.
Deficient SEO Foundation
Diminishing online visibility and user experience.
Our Growth Approach
SEO Foundation Set-Up + Research
We started Month 1 with the SEO Technical Foundation, a deep dive into keyword and competitive research. Both were key inputs for the Content Plan and the Backlink Plan.
Content Plan and Creation
New Collections pages, additional content to existing Collections, focusing on keywords that would increase revenue. Also, mid-funnel commercial blogs and top-funnel awareness informational blogs.
Backlink Plan and Implementation
Backlinks to high-value collections and blogs for authority build-up and traffic transmission. New blogs not only ranked for new keywords but also completed topical coverage of broad product categories and contained internal links for support.
Improving the quality and quantity of websites, and new content bases for optimization.
Keyword Research
To identify queries that potential clients are searching for, and target them with maximum efficacy.
Competitive Research
To understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities.
Content Creation and Backlinking
New articles for new and existing keywords. Topical coverage of larger topics. Internal links to those "pillar" pages to solidify support.
Enhancing Outcomes
After generating the initial results, we identified top-performing assets for leverage. We also implemented technical SEO and additional on-page optimizations.
How Can an SEO Audit Help a Health & Wellness eCommerce?
An SEO audit identifies issues hindering your site’s performance. It improves search rankings by optimizing keywords, fixing technical errors, and enhancing user experience. This boosts organic traffic and conversions. It also analyzes competitor strategies, providing insights for better content and link-building. An audit ensures your eCommerce site stays competitive and visible in the health and wellness market.
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Duncan Street
Co-founder, Qeepsake
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