Launched in 2017, Ro is a healthcare startup that connects patients with licensed professionals online with eCommerce offering products from skincare to sexual health, Ro emphasizes convenience.
Over 2M monthly visits
Valued at $7B (raised $700M)
4,000% increase in keyword rankings
How they scaled?
The Secret: a content cluster strategy
The cluster content SEO approach centers on "pillar" articles that cover a broad topic, complemented by "cluster" pieces diving deeper into related subtopics. These articles are interlinked, creating a unified content web that enhances both user navigation and SEO rankings.
An assortment of content, articles, blog posts, etc. organized around a main topic.
Topical Authority
Google discovered that websites offering robust coverage on a given topic will delight users who are searching for relevant information. These websites rank higher and faster.
More into Ro’s SEO Growth Strategy
They scaled on various fronts simultaneously but always kept high publishing velocity and volume. They also:
Focused on TOFU & MOFU.
80% of the content produced was for ‘Informational Search’.
Created pillar content pages to add structure.
Addressed user questions as a priority.
“Give them what they want so you can show them what they need.”
Josh Sturgeon Co-Founder of EmberTribe
Problem
Testosterone imbalance
Ro decided to write solutions to questions that people are asking and then bridge them over to another solution that is even better (and that Ro sells).
Solution
What is the RESULT of their SEO Cluster
Content Strategy?
Over +2M organic visits per month in traffic.
Reached over 620k in keywords ranking.
Get over 15k referring domains to their blog.
So how can you tap into the power of organic search?
Multiply your organic traffic with
Cluster Magic
It's a breakthrough service created to help clients multiply their results from search by delivering 2 years worth of content in 12 weeks.
