We asked Gary Hu about the relativity of SEO performance and technical optimizations. The phrase "It depends" is common in marketing performance projections. This was his response:
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As Gary pointed, SEO's impact is as varied as the sites it seeks to improve.
Small tweaks can lead to quick gains, but often, the deeper currents of history and perception guide the outcomes. That, of course, is in a good case scenario where a brand recognizes that it needs an SEO evaluation.
If an evaluation is not done, the brand's digital presence may darken.
Darken into the darkest digital degree of all: invisibility. 👤
Bad SEO practices can cripple an eCommerce brand's digital presence and user trust. ⛔
Duplicate content confuses search engines and spreads SEO efforts too thin, lowering page rankings and traffic and leading to potential revenue loss.
🙈 Keyword stuffing once gamed search algorithms but now triggers penalties, creating poor user experiences and lowering page visibility.
Toxic backlinks from dubious sources can also lead to search engine penalties, harming a site's ranking and visibility severely.
Companies ignoring these SEO errors often experience decreased user engagement, higher bounce rates, and reduced revenue, underscoring the need for regular SEO audits and best practice adherence.
🙈 Keyword stuffing once gamed search algorithms but now triggers penalties, creating poor user experiences and lowering page visibility.
Toxic backlinks from dubious sources can also lead to search engine penalties, harming a site's ranking and visibility severely.
Companies ignoring these SEO errors often experience decreased user engagement, higher bounce rates, and reduced revenue, underscoring the need for regular SEO audits and best practice adherence.
Routine SEO audits keep eCommerce brands agile, enhancing their adaptability to the dynamic online marketing environment.
This strategic advantage helps them quickly respond to new trends and consumer behaviors. They make them more competitive.
📈Regular assessments also allow brands to refine their SEO strategies, maintaining a strong online presence.
📈Regular assessments also allow brands to refine their SEO strategies, maintaining a strong online presence.
Proactive audits -like preventive medicine- prevent minor issues from becoming major setbacks, saving time and resources.
Investing in routine SEO audits is about more than solving problems—it's about continuous improvement and innovation aimed at customer retention and attraction.
Even more so in a changing environment, as Gary Hu comments on a crucial aspect in future SEO trends:
"I think it's going to get really harder because Google is now prioritizing real, larger corporate brands. These are the types of sites that are ranking now, displacing what used to be smaller sites and publishers who could previously compete. Google's focus has shifted towards these bigger brands."
So, if you are a big or small brand, you are probably looking for some straight-to-the-point benefits of doing an audit. Here are some:
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