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Keep Climbing: How an SEO Audit Provides Insight for Ongoing Brand Growth

Our SEO audit is a map. For eCommerce brands, it's not just about visibility or direction—it's about survival. 

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Uncover Hidden Opportunities

 📍An SEO audit is more than a routine checkup.
 
They can dive deep, uncovering what's been overlooked.

Hidden opportunities are often buried in underutilized keywords or metadata that hasn't been fully optimized. Addressing these can elevate a brand's position in search rankings significantly. 🔝

Technical issues are also on the audit's radar—like slow loading speeds and poor mobile compatibility. These aren't just annoyances but serious barriers that affect how users interact with a site. Their impact on SEO performance is direct and damaging.

Each audit provides a clear path forward, free of the obstacles that hold brands back from their full potential.
 
It’s not about finding faults for the sake of it, but about paving a way to better visibility and stronger market presence.  💪
 
An audit can also be quick.
 
The outcomes can manifest relatively fast. This is great in a hyper-competitive business arena, such as eCommerce. Nonetheless, evaluations and results can depend on some factors.
 
😱 This relativity can be daunting. 

"It depends"

We asked Gary Hu about the relativity of SEO performance and technical optimizations. The phrase "It depends" is common in marketing performance projections. This was his response:
 
google updates brand presence uplift seo audit
As Gary pointed, SEO's impact is as varied as the sites it seeks to improve.
 
Small tweaks can lead to quick gains, but often, the deeper currents of history and perception guide the outcomes. That, of course, is in a good case scenario where a brand recognizes that it needs an SEO evaluation.
 
If an evaluation is not done, the brand's digital presence may darken.
 
Darken into the darkest digital degree of all: invisibility. 👤

Hidden Costs of Poor SEO Practices

seo consequences best practices

Bad SEO practices can cripple an eCommerce brand's digital presence and user trust. ⛔
 
Duplicate content confuses search engines and spreads SEO efforts too thin, lowering page rankings and traffic and leading to potential revenue loss.

🙈 Keyword stuffing once gamed search algorithms but now triggers penalties, creating poor user experiences and lowering page visibility.

Toxic backlinks from dubious sources can also lead to search engine penalties, harming a site's ranking and visibility severely.

Companies ignoring these SEO errors often experience decreased user engagement, higher bounce rates, and reduced revenue, underscoring the need for regular SEO audits and best practice adherence.

The Strategic Advantage of Routine SEO Audits ⚡

Routine SEO audits keep eCommerce brands agile, enhancing their adaptability to the dynamic online marketing environment.
 
This strategic advantage helps them quickly respond to new trends and consumer behaviors. They make them more competitive.

📈Regular assessments also allow brands to refine their SEO strategies, maintaining a strong online presence. 

Proactive audits -like preventive medicine- prevent minor issues from becoming major setbacks, saving time and resources.

Investing in routine SEO audits is about more than solving problems—it's about continuous improvement and innovation aimed at customer retention and attraction.
 
Even more so in a changing environment, as Gary Hu comments on a crucial aspect in future SEO trends:
 
"I think it's going to get really harder because Google is now prioritizing real, larger corporate brands. These are the types of sites that are ranking now, displacing what used to be smaller sites and publishers who could previously compete. Google's focus has shifted towards these bigger brands." 
 
So, if you are a big or small brand, you are probably looking for some straight-to-the-point benefits of doing an audit. Here are some:
 
Bullet Points Creatives (1)
 
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Are you Ready to Stop Being 'Invisible' on the Web? 

Prepared to Improve your SEO Strategy?

You need a growth agency that will get to know your business, audiences, and growth opportunities like the back of their hand—and let you in on everything they learn. No secrets, no bull. Just making sparks fly together.

Let's Talk
tj-1

T.j jones

CoFounder EmberTribe

TJ will help you uncover some of the best growth opportunities for your brand in the First Call.

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Client Success Story

Client success stories, case studies. These two things are one in the same to us. 
Our case studies highlight the processes we took to get big wins, but at the end of the day what we're most excited about is helping our clients succeed.

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Multi-Channel Success for eCommerce Brand: Unclaimed Baggage

The brand's primary focus has been on taking lost luggage from airports that have failed to be reunited with their previous owners and reselling the items after an extensive quality control process.

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Software

8x in Lead Volume for a B2B SaaS LeadGen

Our client has been in the Software as a Service (SaaS) industry for over 6 years. Their model to acquire clients was based on a Lead Generation strategy with an internal sales team to sign new clients

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Expanding Channels for Senior Apparel Brand to Grow Revenue 11% YoY

Our client offers adaptive clothing for disabled & seniors and has been in business since 1930. They are an industry leader looking to see faster YOY revenue growth and capture more market share using paid media in a multi-channel growth system.