The Definitive 2024 eCommerce Holiday Marketing Calendar

Is safe to say that eCommerce is booming. It is in its best moment in history. According to Forbes (2024), "20.1% of retail purchases are expected to take place online in 2024", with sales expected to grow 8.8%.

Transforming your business from a brick-to-mortar model to an online store can be a game changer these days.

In that case, you must know how to play the game.

One of the key tactics to leverage the eCommerce potential, is holiday selling. There is no shortage of holiday opportunities. Here are some of the most promising ones that your eCommerce store might take advantage of.

🍾 New Year’s Day (January 1)

New Year’s Day represents new beginnings and some of the most successful New Year’s Day promotions push resolution-related products or services.

Health-related gym memberships, exercise equipment and weight-loss diets are obviously popular products at this time, but they’re far from the only things that consumers want.

Books, self-help courses and financial services are also in demand. If you're looking to run a New Year's promotion, get creative!

🐣 Easter (April 4)

Easter wasn’t a traditional gift-giving celebration, but now sales encompass much more than chocolate bunnies and jelly beans.

The entire week leading up to Easter (Holy Week) is a natural time to sell religious goods, but many stores have also had success promoting all varieties of wares at this time. Smaller purchases, such as books and home decor, can sell especially well.

🌳 Earth Day (April 22)

Earth Day is becoming more widely celebrated as an increasing number of people go green. Its the perfect day to promote environmentally friendly products, or to share how your eCommerce store is eco-friendly.

💐 Mother’s Day (May 9)

Mother’s Day is a time to honor Mom, and it’s not just homemade meals and presents that Mom receives.

Many kids and spouses want to purchase gifts for her, ranging from small mementos to big-ticket items. Outside of the Christmas/Hanukkah holiday season, this is the United States’ biggest-spending holiday of the year.

👔 Father’s Day (June 20)

Father’s Day is when Dad is celebrated, and it frequently involves outdoor cooking and gift-giving. The gifts range from the age-old tie to the latest smartphone or camera.

Clothing and tech gadgets are especially good products to promote at this time. Consider practical items over sentimental ones and offer promotions leading up to Father's Day to get traffic.

🗽 Independence Day (July 4)

The United States’ Independence Day is a time when friends and family get together, and many people make a long week or a full week-long vacation of the holiday.

Foods, beverages, outdoor activities and travel deals are all sought-after items at this time. Any eCommerce store that sells “made in U.S.A.” products should showcase those, too.

Great day to convert new leads that resonate with your brand values.

🍂 Labor Day (September 6)

Labor Day marks the unofficial end of summer, and with that comes a transition to fall. School supplies, fall outfits and seasonal decor are all good items to sell at this time. Of course, the standard foods and beverages for barbecues are in demand as well.

🎃 Halloween (October 31)

Halloween has become a major spending holiday, but it’s not gifts that people are buying at this time. eCommerce stores that sell candies, Halloween costumes and Halloween decorations should promote these products heavily at this time.

🦃 Thanksgiving (November 25)

The entire Thanksgiving week has become a promotional period, especially for eCommerce businesses that don’t have to wait until Black Friday for customers to enter stores. Be sure to thank customers at this time, but a thank-you can always be shown via a discount code or sale.

⛄ Christmas/Hanukkah (December 25; November 28 - December 6)

The Christmas and Hanukkah shopping seasons traditionally start on Black Friday after Thanksgiving and continue until December 24.

It’s the biggest retail shopping season of the year, and everything goes on sale now. Your customers will likely expect at least some discount during this month-long spree.

🎇 New Year’s Eve (December 31)

New Year’s Even sales normally focus on products that people want when hosting midnight vigils to watch the ball drop. Foods and beverages are natural items to push, but so are party favors, themed decor and fancy outfits. Everyone likes to dress up and have a good time on this night.

And, from a business perspective, everyone likes to reach new heights when it comes to revenue.

Holidays may be your best option.