Winning Digital Strategies for High-Growth eCommerce Brands

Nearly all Americans — 98 percent — use multiple devices a day. 📳 Consumer brands have an abundance of opportunities to effectively engage potential purchasers.

If that's not enough, Google's last Guide to American Consumer gives valuable insights about the need for multichannel marketing to increase competitiveness in the US market. 🍔

Here are some indispensable insights 💡:

Brands that utilize a multichannel strategy can stay ahead of competitors by being present where their customers are, 🚩 which is in constant shift.

They are also more adaptable to market changes. 🌎

 For example, during the COVID-19 pandemic 😷, businesses with strong online and offline presences could pivot more effectively. This adaptability is crucial in maintaining a business edge and growth.

It's sound and clear: Those companies who view branding and advertising strategies as top priorities are twice as likely to see revenue growth (67% to 33%). 

But where to begin a strategy❓

We'll save you time: every marketing strategy begins with your audience.  🎯

That's the first cornerstone. Crafting buyer personas helps tailor your messaging, ensuring it resonates.

📊 Data analytics could be the second. They are crucial in tracking consumer behavior and optimizing campaigns for maximum engagement. 🌐

SEO could be the third strong pillar of a digital marketing strategy. 

It does so much that it's almost a sin not to implement SEO. 🛐

 📈It boosts visibility, driving organic traffic to your site. 

Content marketing -the core of every great strategy- educates and entertains 🎥 through blogs and videos, nurturing leads down the sales funnel.

Email marketing, on its behalf,  ✉️ keeps your brand top-of-mind, fostering loyalty and repeat business.

Paid ads, which may be unforgettable, on platforms like Google and Facebook provide immediate visibility. 🏋️

Combining these tactics creates a synergistic effect. Together they literally make the difference between a great business and a laggard.

"Strategy” and “tactic” are often used interchangeably but refer to distinct concepts. 

Understanding the difference is crucial for effective marketing planning and execution.

In a word, strategy is the overarching plan that guides your marketing efforts, while tactics are the specific actions taken to execute that plan. 🎯

Strategy sets the direction and goals for your marketing initiatives. 🧭

It’s the “why” and “what” of your marketing efforts.

For example, to increase brand awareness 🎨 you must develop a comprehensive content marketing strategy focused on storytelling. 🎨

This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. 🌍

A tactic of that strategy might be to use social media platforms to run a series of themed content campaigns. 🎺 

Tactics are the “how” of your strategy. 🛠️ The specific methods used to achieve your strategic goals. 📊

EmberTribe uses everything on the market to create tailored, flexible and holistic strategies for each client. 🚀

📱We know the dynamics of the US market. For example, we know that american consumers spend around eight hours of their day with digital media, roughly double the time invested in traditional formats❗

Only TikTok's ad revenue is expected to reach $18.5 billion by the end of 2024, reflecting the unprecedented potential of digital platforms.💰

Amid this transformation 👾, brands face fierce competition, and a single or double-channel approach no longer suffices.

🌎 Our services involve SEO, social media, email marketing, SMS, auditing services and CRO for a holistic approach. 

How do they work? 😏

It's simple and powerful: SEO lays the foundation, enhancing organic reach.

Paid ads provide immediate traffic, while CRO ensures visitors convert to customers. 📈

Email marketing keeps prospects engaged, nurturing them through personalized content. 📧

Our team, meanwhile, analyzes performance data, adjusting strategies in real time for optimal results.

Every tactic complements the others, creating a seamless customer journey. 🎯

By aligning efforts, we maximize ROI, ensuring every dollar spent contributes to growth. 💵

This cohesive strategy drives scalability and long-term success. 📊 It also validates our mantra: 'multichanneling' is a must.