Our client is a direct-to-consumer (D2C) business selling pre-mixed cocktail syrups—just add alcohol for a bar-quality drink.
This client had the budget to start scaling but didn’t have the marketing know-how to get started. The goal for this client is to establish a 3X effective ROAS and scale to 10k/day in sales.
Our goal was to convince audiences that the cost of the cocktail syrup was not only reasonable, but incredibly affordable.
This client’s growth specialist began brainstorming ad creative to help catch audiences. Ultimately he followed the simple but effective advice of advertising tycoon David Ogilvy.
"If it doesn’t sell, it isn’t creative." -David Ogilvy
.png?width=600&name=Copy%20of%20Untitled%20(4).png)
The new ad creative spoke to the financial benefits of using a cocktail syrup at home versus spending more at the bar. Clean, clear, and to the point. Best of all, this creative demonstrates the upfront price objection busting we were looking for.
The growth specialist landed on key ad creative that turned out to be the answer to our client’s stagnant ROAS.
Launching new creative resulted in tons of revenue at around a 2x at ToFu. With a revived ROAS, we are continuing to test iterations of this creative to reach our client's targets. All of this from just one key piece of ad creative!
Curious how our agency can help scale your eCommerce business? Let's talk.
