What About Facebook Shops?
If you’re new to the eCommerce game and exploring where you can sell, you might have been interested to learn about the introduction of Facebook Shops in May of 2020.
Facebook Shops is different from Marketplace or traditional online-only eCommerce because it is aimed at small brick-and-mortar businesses looking to bring their services online. Shops is fully integrated in the Facebook user experience, meaning that if someone is browsing their Facebook feed and ends up on a business’ Shop page, they will be able to browse, communicate, and buy without ever leaving the social media platform.
If you’re already using social media advertising, this is another social media marketing tool to consider.
What does the new Facebook Shops mean for your eCommerce business launch? Well, for one thing you will have a new opportunity to connect with customers. Shops will be integrated into Facebook and Instagram to reach customers where they’re at.
You might be worried that Facebook Shops is just another thing to have to monitor on top of your business’ website. Luckily, Facebook Shops can be set up automatically with a number of third-party platforms so you can reach more customers without any extra hassle.