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The rules of digital marketing shift all the time, and the strategies that brought your company an excellent return on investment (ROI) one year may fall flat the next.
However, pay-per-click (PPC) advertising has stood the test of time. Online retailers and B2B companies sometimes make the mistake of thinking that PPC is less sophisticated compared to newer methods of digital advertising. Nothing could be further from the truth.
We’ve helped hundreds of eCommerce and SaaS businesses achieve their growth marketing goals with PPC.
PPC has much to offer as a digital marketing method, including:
Those look like pretty good benefits, don’t they?
Yeah, we’d say so.
With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.
Founder of Xylem Woodworks
Founder of Fusion Belts
Cofounder, Trust & Will
Media and Marketing Coordinator at Altis
Creating your website was a lot of work, but it’s only the beginning of operating a profitable online business. Now you need the website to work for you by bringing in customers.
Customers cannot find your company’s website unless you direct them to it. PPC is just one of many digital marketing strategies to point them in the right direction.
Our marketing team gathers data-rich insights about your target demographics and then creates precise targeting to capture leads and nurture them from the beginning to the end of the sales funnel.
As an experienced eCommerce PPC agency, EmberTribe uses several methods to get customers to your online store. PPC is an especially effective eCommerce advertising method because it targets people who are already searching for your product.
We go beyond "just" running PPC ads for search engines and invest in full-funnel experimentation to catch leads at all points in their journey.
Let us continually adjust target demographics such as age range, geographic location, and income level based on the ongoing performance of a PPC ad—you’ll reap the rewards.
Implementing a PPC marketing campaign for SaaS requires an entirely different set of skills than eCommerce marketing. The biggest difference is that many targeted eCommerce customers have already conducted research and are closer to the end of the sales funnel than the beginning of it. The opposite is true with SaaS, as leads require much more nurturing and companies typically find them shortly after they have started their buying journey.
We take a proactive management approach to PPC for SaaS clients here at EmberTribe. That means we learn just as much about your competition as we do about your company.
PPC management services involve much more than researching keywords and placing ads. Here are just some of the services you can expect when you work with our PPC agency:
If you’re new to PPC marketing, here’s what you need to know:
Knowing which single-word and long-tail keywords to target and how much to bid for each one takes experience and skill. You should never launch a PPC campaign by just guessing at the search intent of your potential customers.
Avoid costly mistakes from the start by partnering with us.
Maybe you know you want PPC management services but still have questions about the process. We answer four of the most common questions clients have about hiring a PPC agency.
In 2019, 11.38 percent of people who viewed a PPC ad on Google clicked through to learn more about it. Here are just a handful of other industry statistics from the same study to consider when deciding if PPC is an effective method of digital advertising:
The amount you pay for PPC management services depends on several factors, including the size of your business, intended reach, and budget. Small companies should expect to spend between $1,000 and $3,000 each month for a good PPC campaign. Large companies may spend over $10,000 per month. However, EmberTribe understands no two clients are alike and we are happy to provide a free customized quote.
You want to hire an experienced agency with proven results and a marketing team that offers a strategic partnership. Your agency should have extensive knowledge and its own database of resources in addition to what is publicly available. Strong keyword research skills and the ability to focus on the right marketing channels for your business are also crucial. Be sure to ask for case studies and references when evaluating your options.
Yes, we definitely think you should and would love for it to be EmberTribe! Schedule a time to chat with us about your company’s goals.
After you book a call and answer a few questions about your business, we’ll start researching and gathering insights about a growth path for your business.
Book your call to get the ball rolling and discover how you can launch your growth to new heights.
Go over data-driven insights about your business and offer new knowledge to boost your brand.
After you sign on with us, we get down to the nitty-gritty and make an actionable plan to get results that meet your goals.
We turn the plan into action and work with you to reach audiences and turn traffic into sales.
Lisa, Founder of Fusion Belts