Supercharge Growth With a Top PPC Agency

Creating your website was a lot of work, but it’s only the beginning of operating a profitable online business. Now you need the website to work for you by bringing in customers. 

Customers cannot find your company’s website unless you direct them to it. PPC is just one of many digital marketing strategies to point them in the right direction.

Our marketing team gathers data-rich insights about your target demographics and then creates precise targeting to capture leads and nurture them from the beginning to the end of the sales funnel.

PPC Services for eCommerce

As an experienced eCommerce PPC agency, EmberTribe uses several methods to get customers to your online store. PPC is an especially effective eCommerce advertising method because it targets people who are already searching for your product.

We go beyond "just" running PPC ads for search engines and invest in full-funnel experimentation to catch leads at all points in their journey.

Let us continually adjust target demographics such as age range, geographic location, and income level based on the ongoing performance of a PPC ad—you’ll reap the rewards. 

PPC Agency for SaaS

Implementing a PPC marketing campaign for SaaS requires an entirely different set of skills than eCommerce marketing. The biggest difference is that many targeted eCommerce customers have already conducted research and are closer to the end of the sales funnel than the beginning of it. The opposite is true with SaaS, as leads require much more nurturing and companies typically find them shortly after they have started their buying journey.

We take a proactive management approach to PPC for SaaS clients here at EmberTribe. That means we learn just as much about your competition as we do about your company.

Get More Traffic, Leads, and Sales With a Trusted PPC Agency

PPC management services involve much more than researching keywords and placing ads. Here are just some of the services you can expect when you work with our PPC agency:

• Ad placement and optimization
• Bid adjustment
• Cost vs. benefit analysis
• Landing page review and analysis
• PPC ads placed on Bing and Microsoft Ads
• Regular campaign performance reports
• Retargeting and remarketing services across all social media platforms and search engines
• Search and display network Google Ads
• Social media advertising, including Facebook, Twitter, Instagram, LinkedIn, and YouTube

If you’re new to PPC marketing, here’s what you need to know:

• Create ads that deliver more leads to your online business. 
• Bid against your competitors on top-ranked keywords.
• Each time an online searcher clicks on your ad, Google or Bing deducts the per-click amount based on your bid. 
• Only pay when someone clicks through your ad, not when they simply view it.

Knowing which single-word and long-tail keywords to target and how much to bid for each one takes experience and skill. You should never launch a PPC campaign by just guessing at the search intent of your potential customers. 

Avoid costly mistakes from the start by partnering with us. 

Maybe you know you want PPC management services but still have questions about the process. We answer four of the most common questions clients have about hiring a PPC agency.

How effective is PPC advertising?

In 2019, 11.38 percent of people who viewed a PPC ad on Google clicked through to learn more about it. Here are just a handful of other industry statistics from the same study to consider when deciding if PPC is an effective method of digital advertising:

• 75 percent of respondents said that finding the information they needed online was easier because of paid search ads.
• 33 percent stated they clicked on a PPC ad because it gave a direct answer to their query.
• PPC ads on Google received 65 percent of all clicks compared to the 35 percent click rate for organic ads.
• The ROI for Google Ads is around 100 percent
• 41 percent of clicks are for ads in one of the top three positions on the search engine results page (SERP)

How much does it cost to hire a PPC marketing agency?

The amount you pay for PPC management services depends on several factors, including the size of your business, intended reach, and budget. Small companies should expect to spend between $1,000 and $3,000 each month for a good PPC campaign. Large companies may spend over $10,000 per month. However, EmberTribe understands no two clients are alike and we are happy to provide a free customized quote.

What should I look for in a good PPC agency?

You want to hire an experienced agency with proven results and a marketing team that offers a strategic partnership. Your agency should have extensive knowledge and its own database of resources in addition to what is publicly available. Strong keyword research skills and the ability to focus on the right marketing channels for your business are also crucial. Be sure to ask for case studies and references when evaluating your options.

Should I hire a PPC marketing agency?

Yes, we definitely think you should and would love for it to be EmberTribe! Schedule a time to chat with us about your company’s goals.