We know you probably have questions, and EmberTribe is here to help. Below are answers to the most common questions we receive at our SEM agency.
What is the difference between SEO and SEM?
Search marketing is a general term that refers to any marketing tactic used to increase the visibility of a brand or have it appear more often on a SERP. SEM can focus on organic SEO, paid marketing strategies, or both.
SEO is a set of tactics used to increase organic search visibility. A search marketing agency determines the appropriate keywords to target according to user search reports and results of past marketing campaigns. You cannot pay for organic search results, but they bring an incredible return on investment!
How much are SEM services?
This depends on your company’s budget and the services you select. We'd be happy to provide you with a free customized quote after learning more about your goals.
Are SEO services worth the investment?
With Google’s frequent algorithm changes and the fact that paid search offers faster results, clients sometimes ask if investing the time in SEO is still worth it. The answer to that question is a resounding yes.
You just need to consider how much everyday activities shifted online in 2020 and early 2021 due to the coronavirus pandemic to understand that your company needs to invest time in improving organic search results. People are using the Internet more than ever, and your company needs to produce quality, useful information to reach them.
What are Google Ads and how do they work?
Formerly known as AdWords, Google Ads are online advertisements hosted by the world’s most-used search engine. You can run pay-per-click ads that appear in search results, YouTube, and display networks. Many clients have reported an instant traffic boost after we deployed their Google Ads.
Achieving success with Google Ads involves more than just placing the highest bid per keyword. Google also considers how relevant your ad is to the searcher’s query and the quality of your ads. After combining the scores from these three factors, Google ranks your ad for the SERP.
How Can I Find a Top Search Engine Marketing Company?
Congrats, you found what you’re looking for! Check out our case studies, client reviews, and services to decide if we could be your perfect marketing partner.