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Snapchat has drastically changed the way that brands and businesses go about their marketing and advertising efforts since 2011.
Snapchat is all about instant communication through mobile phones. Snapchat has changed every person’s traditional online communication with face filters, silly doodles on video, and other Snapchat-influenced visuals. Snapchat’s ephemeral marketing is definitely encouraging a more natural flow of interaction between brands and viewers.
Now is a great time to get started with marketing your business and building a brand through Snaps and stories. Reach a global audience, drive meaningful results, and inspire action from the people that matter most to your business — no matter the size and the industry you belong to — with Snapchat advertising.
Knowing who Snapchat users are is synonymous with understanding who your potential audience is, and how to craft compelling yet effective campaigns for them.
From a global perspective, more women are using Snapchat compared to men.
As of October 2020, the United States is the global leader in active Snapchat users with a whopping 102 million users! Some countries are continuously seeing massive growth in Snap users day by day.
Here’s a top 10 list of the countries with the most Snapchat users:
Snapchat Ads are full-screen, immersive, and engaging ads that inspire action from viewers.
Snapchat Ads work for all advertisers — ranging from global brands to small and medium businesses alike. Listed below are the following reasons why you should get started on Snapchat advertising.
Snapchat’s self-serve advertising platform called Ads Manager will allow you to create ads, launch campaigns, monitor performance, and optimize everything in just one place.
Snapchat reaches about 75% of millennials and Gen Z — the world’s next generation of consumers with a direct spending power of $1 trillion! This particular audience will have, or already has, an influence on household spending. As a matter of fact, they are now forming their life-long brand preferences — and it’s such a smart move to take action as early as you can.
Yup, you read that right. You can start running your campaigns on Snapchat with as little as $5 a day. Their low daily minimum spend requirement means you can test, learn, and optimize campaigns while staying within your budget.
The ad pricing on Snapchat is determined by several factors including but not limited to your selected advertiser objective, selected budget, the duration of your campaign, and your bid amount (if you’re using Snapchat’s goal-based bidding).
Snapchat Ads are full screen, immersive, and engaging ads that inspire action and drive results from your audience.
Snap Ads are full screen mobile ads that appear in between or after content on Snapchat (for example, stories). Snap Ads can be photos, videos, and GIFs that last up to 10 seconds. You can also include a swipe up feature to reveal more information, such as an article, longer video, website page, or app install CTA.
A great option if you want to highlight new video content or to show an updated line of products, Story Ads provide your brand with a tile in the Discover section of the app. The tile will allow users to look through your collection of branded Snaps.
This is a great option if you're looking to display your products, services, and/ or experiences in a shoppable ad format. With the various ad options available, you can showcase your existing product line to help develop and automate your ad creation for campaigns on Snapchat.
This “library” of assets can be used to automatically create several Product Ads — story ads, single image or video ads, and collection ads — through various templates in Ads Manager.
As an advertiser or as a brand owner, you can also sponsor Lenses to create an augmented reality experience for your viewers. They can add the Lens to their photo or video and add the Snaps to their story or send it to their friends.
As a brand, you can sponsor a Snapchat filter. Filters are seen by an average of 40-60% of daily Snapchat users. This means that filters are generally a great form of advertising in a specific location.
Start advertising on Snapchat today with four simple steps:
1. Set up a personal account
You will need a personal Snapchat account to start advertising with Snapchat. You can conveniently set up your account online or from your phone.
2. Create a business account
Use your username and password to create a business account by logging into Ads Manager, Snapchat’s self-serve advertising tool where you can create and buy ads on the platform.
3. Create your first campaign
Once your business account has been created, you can now create your first Snapchat Ad through Ads Manager!
4. Download the Snapchat App
And, of course, don't forget to download Snapchat for iOS or download Snapchat for Android!
There are a lot of Snapchat ad marketing tools that you can use for your campaigns, although we chose to highlight and focus on tools that are managed and run by Snapchat exclusively in this post.
Within Ads Manager, you have two advertising flows to choose from: Instant Create and Advanced Create.
Instant Create is a simplified way to create a campaign with a single ad while Advanced Create is a great way to create multiple ad sets with more advanced targeting and bidding capabilities.
Snap Pixel is ideal for you if your business sells direct response products or goods because it tracks your customer's journey from beginning to end — which will help you determine the impact your Snapchat advertising is having on your business.
If you’re one of the lucky people — a.k.a. influencers and brands who are verified or have a large following — who has access to Snapchat Insights, congratulations are in order!
Knowing how your campaign performs is one vital part of any marketing strategy (especially on an app like Snapchat), and Snapchat Insights will give you a fair advantage.
If you haven’t gotten the chance to explore Snapchat Insights yet, you can access it in 3 simple steps:
☝️ Pro Tip: If you can’t find the Insights tab, make sure you have an updated version of the app. If it’s still not showing up, uninstall and reinstall the app before restarting your phone.
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