It’s clear that there are many channels for digital advertisers to reach audiences. You can probably see yourself using some or all of these to sell your brand and generate tons of revenue. Unfortunately, digital advertising costs money, and you probably have a little limitation called an ad spend budget.
Meet your customers where they’re at.
Mix up your marketing strategy to reach more audiences. Use multiple channels to find your customers and help them find you.
Don’t feel cornered into using one particular channel.
It’s probably not going to be your best bet to put all of your eggs in one basket. Think about it--many of the digital advertising channels that occupy the marketing space now didn’t even exist 20 years ago.
Think outside the box.
Google and Facebook are certainly star players in the advertising game, but they’re not the only ones that can deliver results. Explore valuable platforms that are off the beaten path at a fraction of the cost.