eCommerce Holidays in Q1 (January - March)
🍾 New Year’s Day (January 1)
New Year's Day is one of the largest holidays of the year. It includes both New Year’s Eve and New Year’s Day, but the two celebrations are distinct and should be approached separately from a sales perspective. (New Year’s Eve is addressed in Q4.)
New Year’s Day represents new beginnings, and some of the most successful New Year’s Day promotions push resolution-related products or services. Health-related gym memberships, exercise equipment and weight-loss diets are obviously popular products at this time, but they’re far from the only things that consumers want. Books, self-help courses and financial services are also in demand. If you're looking to run a New Year's promotion, get creative!
🏈 Super Bowl Sunday (February 7)
Super Bowl Sunday is dominated by feasting on greasy foods and watching the big game. Pizza places and grocery stores always have sales for appetizers, main courses and beers 🍺, but you don’t need to sell unhealthy foods to capitalize on the event.
Even if you’re not in a football-related industry, your store can likely generate awareness through social media posts or a themed sale. Share what team you’re pulling for or send out a discount code based on who wins. As long as it’s football-themed in some way, people will likely interact and your brand will become more visible. That’s the main purpose of many television ads, and a social media post costs a lot less.
💝 Valentine’s Day (February 14)
Valentine’s Day is a time for giving chocolates, flowers and other romantic niceties. It’s not just a beloved that people shop for on this day, however. Family members and friends may also receive gifts, and many singles use the day as an excuse to buy themselves something special. These other relationships open up the holiday to all manner of potential sales.
🎩 Presidents’ Day (February 15)
Presidents’ Day is a celebration that’s far removed from its historical roots in honoring the country’s leaders. It has become one of the nation’s favorite shopping days, however.
This three-day weekend features many sales, ranging from clothing to appliance sales. In particular, this is a holiday where businesses promote items that people buy for themselves. If you're adding Presidents' Day to your eCommerce marketing calendar, write a note to tell customers to treat themselves!
🍕 Pi Day (March 14)
In celebration of the number Pi (3.14159), March 14 has been recognized as Pi Day. Pies and math-related gifts are obvious products to promote, but almost any eCommerce store can get in on the action. Consider offering a Pi-themed discount, such as 31.4 or 3.14 percent off purchases. Cute and topical, right?
☘️ St. Patrick’s Day (March 17)
Saint Patrick’s Day is full of luck, leprechauns and Irish culture. It’s a time to celebrate (and sell) everything Irish, but also anything else that’s green could be put on sale, too. Even a promotion as basic as discounting all green T-shirts at a clothing eCommerce store could do well. Help your customers find the pot of discount gold at the end of the rainbow 😉.