Our client is Girl’s Clothing Hut, a children's clothing boutique. We’ve been engaged with this client for about 6 months and we’ve been tackling a few challenges for them.
One particular problem we wanted to solve for recently was that we would advertise for a brand-new outfit and it would sell out overnight. It’s a great problem to have in theory, but this created a constant issue of running an ad and immediately having to pull the ad down. Another problem we wanted to solve was increasing full-price purchases.
The main goal for this client has been remaining above a 3x ROAS and keeping up-to-date on inventory cycles.
Audiences that are mega-sized (30M+) usually eat up spend and don't always get the returns that businesses would want.
Through experimentation, we gathered that less specific audiences (i.e. audiences with kids) with 1-2 interests actually performed really well. The less specific we got, the more return we saw. From there, we’ve focused on finding audiences that are high-performing and long-lasting. That means that we’ve had a few audiences peter out pretty quickly, but overall we are learning more about the target audiences that are interested in the client’s boutique clothing, sale or no sale.
We have run the account at 5.12x ROAS on average since beginning our engagement with this client in March 2020, well above the 3x ROAS target.
CTR is 6.31%, much higher than the average click-through rate benchmark for Facebook apparel advertisers. On top of that, CPC (cost-per-click) is just $0.37.
Revenue since we've started running ads for them is over $241,000. But the biggest win is that In the 6 months we have worked with them, we’ve made them more money than they did for the entire calendar year prior to our partnership.
Before EmberTribe:
After EmberTribe:
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