Experimenting with different ad types helped us uncover the most effective creative for WET Swimwear.
After rapidly testing ad creative, we discovered that our client’s ads couldn't appear “homegrown” or less polished. From our learnings, we learned their primary consumer base engages more with ads that reflect the value of the product. With that knowledge, we made sure to honor the luxe, high-end concept throughout our entire workings with this client.
Testing image types allowed us to determine what assets were most likely to perform and cut out wasted ad spend on ineffective images.
We used all forms of ad types to test what ads brought in the most conversions. It turned out that every ad creative type was unsuccessful except single image ads, which is the main form we use today because we know that it’s more likely to convert.
We quickly learned the best audiences to target.
Initially, we were using interest-based clients. Over time, we realized that lookalike audiences were getting us better and more qualified leads than the interest-based audiences did.
We achieved a 5.63x ROAS for our client in the month of February.
This shows that it’s possible to sell swimwear in the dead of winter! Our method of rapid testing proves that it doesn’t have to be sunny and warm to move swimwear. With the right approach and strategy, you can reach the right audience that’s ready to purchase.
