The strategy of using a few key pages to introduce searchers to a wider range of UTV parts turned out to be an excellent use of SEO for eCommerce. We were quickly able to reach #1 on google organic search results for one keyword (and that’s seriously the holy grail of SEO)!
However, as so often happens in marketing, we had to adjust our strategy when the client made website edits that dropped them from their #1 ranking. Even after restoring the pages, we have had to work extra hard to re-earn their rankings. This is because Google prefers pages with unbroken histories. Luckily, we believe in learning from challenges!
Because the client has begun to optimize single product pages, these pages have diverted traffic from our category-level work. We have shifted our strategy to meet the client's current desires, and are focusing on single-product pages as well. As we shift our strategy to meet client needs and keep our high search engine rankings, we are constantly monitoring traffic through Google Analytics.
Within three months of being retained by ThumperFab, we secured the #1 search position for keywords related to "Polaris Ranger Roof Racks." This alone made the client's SEO spend profitable. The best part? This strategy has long-term benefits for growth at a fairly low cost of maintenance.
If you’re ready to learn more about our services or start an SEO campaign of your own, let’s talk. We can discuss your current situation and your goals, and devise a plan to get your business where you want it to be (#1 on Google, right?).
