While we had multiple options for a solution. There three key things we did here:
Using dynamic product ads we were able to serve high quality ads at the top, middle, and bottom of funnel that dynamically updated with products that were always in stock.
In the cases where we didn’t have DPAs running, such as IG Stories (which was a big winner for us), we had notifications set up to ensure that whenever anything went out of stock we could immediately shut off that IG Story ad.
This allowed us to send traffic to a single link where we could update this page dynamically depending on what we wanted to promote and what was in stock.
Using DPAs and IG Stories, Embertribe was able to triple revenue for this client’s clothing brand.
Ultimately this allowed Krisen to go on and sell her business within 10 months of engaging us and just 17 months since starting it.
