Jumping the Small Budget Hurdle
Only Human is an eCommerce store that releases a new cause-based line of apparel each month and gives 10% of profits to the non-profit organization.
One of the obstacles we were overcoming was a small budget that wasn't allowing us to scale to the brand's potential. With the budget we had, we were averaging over a 3x ROAS each month.
Faster Testing for More Responsive Campaigns
We were willing to work within budgetary constraints for the first couple of months, developing strong audiences and contributing to other business goals i.e. adding new advocates.
Starting with a smaller monthly budget to test quickly, establish more brand awareness, and develop strong audiences across TOFU and MOFU to make scaling a smoother process.
After 2 months, we were able to move away from the approval process for new ads, allowing us to test faster and be more responsive to trends and successful copy/creatives.
To further solve our budget issues, we connected our client with Clearco to help them get the money needed to scale aggressively. If you're in the same budget constraint boat, we highly recommend connecting with them here.
Scaling Effectively With Broad Audiences
High engagement on most ads and a very loyal, supportive brand following helped us to establish strong brand trust for cold audiences.
Only Human has great, regular photoshoot content for their evergreen products as well as their monthly collections. They also have a private Facebook group for advocates where we are able to pull high quality user generated content from.
Broad audience targeting for casual clothes, athleisure, as well as social causes were key to scaling effectively.
Nearly $5M in Sales Revenue for 2020
We profitably increased ad spend from $8k to over $27k/month on Facebook in 3 months. Plus monthly revenue has increased from $31.6k to over $74k from Facebook in that same timeframe. Their 2020 revenue goal is $213,996 and we easily reached $130,607 on Facebook alone in 90 days.
Total sales for Only Human in 2020 reached nearly $5 million, far above their $213k goal.