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New Year, new beginnings, new goals. These invoke some of the most successful New Year's Day promotions and push products or services related to resolutions. Gym memberships, fitness equipment, and weight-loss diets are obviously popular products at this time, but they are far from the only ones consumers want. Books, self-help courses, and financial services are also in demand. If you want to run a New Year's promotion, get creative.
You don't need to have a business related to the sport to sell based on this annual event. No matter what you sell, you can post your business' own products on social media with the theme of this time of year that Americans love so much, whether it's sharing the team you support or sending out a discount code based on who wins. People will likely interact and your brand will become more visible. So apply this and score a Touchdown!
Are you single? That's no excuse! Valentine's Day is characterized as being that moment when we buy chocolate and flowers for that person we love. However, that doesn't mean that our friends and family can't receive gifts too, or even ourselves. So now is the time to leverage these relationships for all kinds of potential sales.
President's Day has become one of the nation's favorite shopping days. When we talk about sales, this day stands out in applying them to different products. It is a holiday where businesses promote items that people buy for themselves. Mark this day on your calendar and write a note to tell customers to treat themselves.
It's time to celebrate the number Pi (3.14159). It would be cliché to talk about math-related cakes and gifts as products to promote, but almost any e-commerce store can get in on the action. Consider offering a Pi-themed discount, such as 31.4 or 3.14 percent off purchases. Nice and topical, right?
Luck, leprechauns, and Irish culture. It's a time to celebrate (and sell) all things Irish, but what do we think of first when someone mentions St. Patrick's Day? yes, green. Take advantage of this! Even a promotion as basic as discounting all green t-shirts in an apparel e-commerce store could pay off. Help your customers find the pot of gold of discounts at the end of the rainbow 😉.
Considering that this was not a traditional gift-giving celebration, sales now encompass much more than just chocolate eggs. The entire week leading up to Easter (Holy Week) is a natural time to sell religious items, but many stores have also had success promoting all sorts of items at this time. Smaller purchases, such as books and home décor, can sell especially well.
More and more people are joining the green crowd every day. This is the perfect day to promote environmentally friendly products. Show how your e-commerce store is eco-friendly.
It's time to honor Mom! And not just with home-cooked meals. Many children and spouses want to buy gifts for her, from small souvenirs to big-ticket items. Fun fact, aside from the Christmas and Hanukkah holidays, this is the biggest spending holiday of the year in the United States.
When we think of celebrating Dad, we think of giving gifts. Gifts range from classic socks to the latest watch. Both technology products and clothing are the products that best promote this time of year. This time, consider practical items over sentimental ones, offer promotions for this day, and rack up traffic.
Friends, family, fireworks. Independence Day is a day that is sure to bring many emotions. Food, beverages, outdoor activities, and travel deals are highly sought-after items at this time. Any e-commerce store that sells "made in U.S.A." products should showcase them as well.
Many of us might consider Labor Day as the unofficial end of summer, which means fall is coming. Then we know what's coming: shopping for school supplies, fall clothes, and seasonal decorations. Without a doubt, the best-selling products at this time of year.
There is no doubt that Halloween can be considered one of the holidays we spend the most on. Needless to say, e-commerce stores that sell candies, Halloween costumes and Halloween decorations should promote these products heavily at this time.
When we talk about promotional periods, Thanksgiving Day falls right into this list, especially for e-commerce businesses that don't have to wait until Black Friday to get customers into the stores. Be sure to thank customers currently, and by "thank you" we mean a discount code or a sale.
Black Friday is the starting point of the Christmas and Hanukkah shopping seasons and continues through December 24. Everything goes on sale now. This is the biggest spending time of the year. So get in the spirit and give your customers a discount this time of the year.
That time of year, crowds gather at midnight to watch the ball drop. Both beverages and food are the most promoted products for this holiday, but also themed decorations and costumes both elegant and festive. Everyone likes to dress up and have fun on this night, so take advantage of it and sell those outfits that will be part of that memorable souvenir for your customers.
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