Overview
An eCommerce store selling high-quality adaptive clothing to individuals who need their clothing to suit their lifestyle had focused marketing efforts on inbound search on standard platforms like Google and Bing. In joining efforts with EmberTribe, they were determined to find additional opportunities to not only grow, but to grab the dominant seat in the market. The overall goal being to drive more traffic to the site in hopes of capturing market share and increasing revenue.
Approach
Given the desire to grow, the first step was finding platform opportunities that had not yet been taken. The large number of audiences at the ready and the ability to take a full-funnel approach, Facebook was the platform that provided the most opportunity for growth.
A variety of TOFU ads were built out on Facebook targeting audiences like caregivers, individuals living in nursing homes, individuals with breast cancer, and various other audiences. The addition of ads targeting specific audiences helped to drive qualified traffic both to the site and the Amazon store.
Results
The incorporation of a new platform yielded growth across the board. Significant growth was noted in key metrics such as CPA, CTR, CPM, ROAS, and overall revenue.
With the increase in spend dedicated to Facebook ads, revenue has increased over 2.5 times what it was in Q4 of 2021, totalling a 671% increase in purchases.
Another noteworthy benefit of advertising on Facebook was the drop in CPA. Since implementing Facebook ads in October, they have seen their CPA drop by 40.87%.
The increase in purchases paired with the drop in CPA increased the platform ROAS by 108%, showing just how beneficial it can be for companies to invest in platforms that have been neglected up until this point. By diving into Facebook head first, this client was able to see growth in so many different areas.
